Senior Manager, Digital Media

Verizon

Verizon digital media leader driving programmatic and paid social strategy. Leading strategists, agency partnerships, campaign activation, and emerging advertising technology across the enterprise.

Posted 8/13/2026full-timeNew York City • New Jersey, New York • 🇺🇸 United StatesSenior💰 $115,500 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading programmatic and paid social media strategies, managing high-performing teams, and optimizing digital campaigns to meet KPIs. Proficient in leveraging data-driven media technology and collaborating with cross-functional teams to enhance digital experiences.

Highest-signal resume keywords

Programmatic Media StrategyPaid Social Media ManagementTeam LeadershipData-Driven Media TechnologyCampaign Planning and Activation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic Buying StrategyAnalysis and ReportingFinancial Record ManagementAd-Serving PlatformsAdvertising Channel Knowledge

Soft Skills

Interpersonal SkillsPresentation Skills

Tools & Technologies

Google Campaign ManagerLiveRampAdobe AAMEpsilonAcxiom

Industry Keywords

Digital Media StrategyProgrammatic LeadershipMedia ActivationBrand Safety ToolsMarketplace Developments

About the role

Key responsibilities & impact

Lead digital, programmatic, and paid social media strategy, execution, and optimization across all inventory types
Structure, build, and lead a team of strategists executing programmatic and paid social activations
Partner with agency teams to enable digital activations through effective delivery paths
Keep internal leadership educated on emerging technologies and the evolution of programmatic and paid social buying
Engage and influence stakeholders on media implementation, technology, and operations
Own, develop, and execute innovative programmatic and paid social strategies
Oversee campaign planning and activation, ensuring digital strategy meets standards and KPIs
Partner with media partners on product roadmaps and expanded marketplace capabilities
Collaborate with media leaders, analytics teams, and agencies on execution and strategy
Collaborate with Operations, Experience, Technology, and CRM units to improve digital experiences
Inform internal teams about programmatic technology, paid social strategy, marketplace developments, technology options, and creative/audience approaches
Maintain accurate financial records

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training
Marketer, agency, or consultative services experience in programmatic media strategy and investment
Experience with analysis and reporting
Experience leading projects across multiple stakeholders
Experience managing a high-performing team
Strong interpersonal and presentation skills
Experience managing teams of at least five people
Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
Ability to manage self-serve programmatic and social channels and launch new channels
Experience with Google, Amazon, Yahoo, Facebook/Instagram, Snap, Twitter, and Pinterest buying platforms and formats
Experience with data-driven media technology including LiveRamp, Adobe AAM, Epsilon, and Acxiom
Experience with ad-serving platforms including Google Campaign Manager and Innovid
Knowledge of ad verification and brand safety tools including IAS, DoubleVerify, and Moat
Experience managing programmatic budgets of at least fifty million dollars
Programmatic leadership experience within agency trading desks, management consultancies, or brands with in-house programmatic capabilities
Knowledge of the evolution of programmatic media
Experience building and executing programmatic buying strategy
Ability to maintain accurate financial records

Benefits

Comp & perks

Medical, dental, and vision benefits
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Premium pay opportunities such as overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service