Associate Director – Digital Media

Verizon

Associate Director leading Verizon’s programmatic and paid social media strategy across telecom advertising channels. Managing digital teams, vendors, budgets, and media technology optimization.

Posted 8/13/2026full-timeNew York City • New Jersey, New York • 🇺🇸 United StatesSenior💰 $125,500 - $219,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading digital media strategy and execution, with a strong focus on programmatic and paid social media. Proven ability to manage teams, influence stakeholders, and optimize media technology for enhanced brand performance.

Highest-signal resume keywords

Digital Media StrategyProgrammatic Media BuyingTeam LeadershipData-Driven TargetingAd Verification Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic Media StrategyPaid Social Media BuyingData AnalysisBudget ManagementAdvertising Channels KnowledgeBuying MethodologiesDynamic Creative TechnologiesAd Trafficking OperationsInfluencing ExecutivesProject Management

Soft Skills

Stakeholder EngagementTeam Morale ManagementEducation and Training

Tools & Technologies

YahooAmazon AAPGoogleMeta/Facebook/InstagramSnapchatX/TwitterPinterestLinkedInLiverampAdobe AAM

Industry Keywords

Programmatic LeadershipBrand Safety ToolsMedia TechnologyDigital ExperiencesConsultative Services

About the role

Key responsibilities & impact

Lead digital media strategy, execution, and optimization across all inventory types to achieve brand and business objectives
Lead managers and strategists executing programmatic and paid social strategy
Partner with vendor and agency teams on planning for key moments
Educate internal leadership, media, and ad teams on emerging technologies and paid media buying
Engage and influence stakeholders across the organization regarding media technology and operations
Manage and develop the digital team
Develop and execute innovative digital strategies for Verizon
Partner with marketing leaders on strategy and execution
Support Verizon partner units in creating improved digital experiences across touchpoints
Educate internal teams on programmatic technology, paid social strategy, marketplace developments, and technology opportunities
Enhance vendor partnerships by identifying data-driven business opportunities and providing product consulting for development roadmaps
Identify operational improvement and transformation opportunities

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Eight or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
Marketer, agency, or consultative services experience in programmatic media strategy and investment
Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
Knowledge of buying methodologies including CPM, CPC, and CPA
Ability to manage self-serve programmatic and social channels and launch new channels
Experience leading teams and maintaining high team morale through change and intense workloads
Experience with analysis and reporting
Experience in data-driven targeting and reach strategy
Experience managing projects across multiple stakeholders
Experience in programmatic and paid social media buying
Experience with Yahoo, Amazon AAP, Google, Meta/Facebook/Instagram, Snapchat, X/Twitter, Pinterest, and LinkedIn
Experience with data-driven media technology including Liveramp, Adobe AAM, and Epsilon
Knowledge of ad verification and brand safety tools including IAS, DoubleVerify, and Moat
Experience managing programmatic budgets of at least fifty million dollars
Programmatic leadership experience within agency trade desks, management consultancies, or brands with in-house programmatic capabilities
Knowledge of the evolution of programmatic media
Experience influencing executives on technology adoption
Experience with dynamic creative, AI, and generative AI technologies and tools such as Innovid
Experience managing agency relationships and resources
Understanding of ad trafficking and tagging operations processes using CM and Innovid

Benefits

Comp & perks

Medical, dental, and vision benefits
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Award-winning total rewards package
Premium pay opportunities such as overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service