Senior Digital Media Strategist, Programmatic

Verizon

Programmatic media strategist leading Verizon’s digital advertising strategy, buying, and optimization. Expanding in-house programmatic capabilities and improving customer experiences across touchpoints.

Posted 8/12/2026full-timeNew York City • New Jersey, New York • 🇺🇸 United StatesSenior💰 $91,500 - $159,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing programmatic media strategies, optimizing campaigns across various platforms, and leveraging data-driven insights to enhance media performance. Proficient in managing programmatic buying strategies and collaborating with cross-functional teams to achieve business objectives.

Highest-signal resume keywords

Programmatic Media StrategySelf-Serve Programmatic Channels ManagementData-Driven TargetingProgrammatic Buying ExperienceAd Verification Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic Media StrategyData-Driven TargetingProgrammatic Buying StrategyBuying MethodologiesCampaign Optimization

Soft Skills

Project ManagementInfluencing Across Teams

Tools & Technologies

YahooGoogleAmazonTrade DeskLiverampAdobe AAMEpsilonAcxiomIASDoubleVerify

Industry Keywords

Programmatic MediaDigital AdvertisingMedia PlanningBrand SafetyAdvertising Channels

About the role

Key responsibilities & impact

Develop and execute bold, innovative programmatic media strategies and campaigns with Verizon’s marketing team
Oversee media planning on programmatic platforms across select Verizon units
Execute and optimize programmatic media across all inventory types to achieve brand and business objectives
Partner with Yahoo and other partners on product roadmaps and expansion of programmatic capabilities
Collaborate with Brand, Business, Search, Social, and Analytics media leaders to support activations
Support Operations, Experience, Technology, and CRM partner units in creating improved digital experiences across touchpoints
Educate internal teams and leadership on programmatic technology evolution, market-leading developments, and applicable technology
Make recommendations on technology adoption based on the programmatic technology landscape
Build and execute programmatic buying strategies and apply data to optimize programmatic buys

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Four or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
Experience in programmatic media strategy and investment in marketing, agency, or consultative services
Experience managing self-serve programmatic channels including display, video, social, dOOH, audio, and native
Experience with primary buying platforms and formats including Yahoo, Google, Amazon, and Trade Desk
Ability to manage projects across multiple stakeholders and influence across divisions, departments, and teams
Experience in data-driven targeting and reach strategy
Programmatic buying experience within agency trade desks, management consultancies, or brands with in-house programmatic capabilities
Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
Knowledge of buying methodologies including CPM, CPC, and CPA
Knowledge of the evolution of programmatic media and purchasable programmatic formats
Experience recommending technology adoption based on awareness of the current and emerging programmatic technology landscape
Experience building and executing programmatic buying strategy
Experience applying data to optimize programmatic buys
Experience leading data-driven media technology including Liveramp, Adobe AAM, Epsilon, and Acxiom
Experience with ad verification and brand safety tools including IAS, DoubleVerify, and Moat

Benefits

Comp & perks

Medical, dental, and vision benefits
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Award-winning total rewards package
Premium pay opportunities such as overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service