Senior Manager, Digital Media

Verizon

Senior Manager leading Verizon’s programmatic and paid social media strategy. Managing strategists, agency partnerships, campaign activation, technology adoption, and media optimization.

Posted 8/12/2026full-timeNew York City • New Jersey, New York • 🇺🇸 United StatesSenior💰 $115,500 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading programmatic and paid social media strategies, with a strong focus on team management, data-driven targeting, and campaign optimization. Proficient in managing substantial programmatic budgets and fostering collaboration across various media and technology partners.

Highest-signal resume keywords

Programmatic Media StrategyTeam LeadershipData-Driven TargetingCampaign OptimizationAgency Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic BuyingPaid Social Media StrategyCampaign PlanningData AnalysisBudget ManagementAdvertising Channels KnowledgeBuying MethodologiesProgrammatic Technology KnowledgePerformance ReportingStakeholder Engagement

Soft Skills

Interpersonal SkillsPresentation SkillsInfluencing SkillsTeam Morale ManagementCollaboration

Tools & Technologies

Google Campaign ManagerLiveRampAdobe AAMEpsilonAcxiomIASDoubleVerifyMoatFacebook/InstagramTwitter

Industry Keywords

Programmatic MediaDigital StrategyKPI ManagementMedia ActivationEmerging Technologies

About the role

Key responsibilities & impact

Lead digital, programmatic, and paid social media strategy, execution, and optimization across all inventory types
Structure, build, and lead a team of strategists executing programmatic and paid social activations
Partner with agency teams to enable digital activations through effective delivery paths
Keep internal leadership educated on emerging technologies and the evolution of programmatic and paid social buying
Engage and influence stakeholders across media implementation, technology, and operations
Own, develop, and execute innovative programmatic and paid social strategies
Oversee campaign planning and activation, ensuring digital strategy meets standards and KPIs
Partner with media partners on product roadmaps and expanding capabilities
Collaborate with Brand, Business, Search, Social, Analytics, and agency media leaders
Collaborate with Operations, Experience, Technology, and CRM partner units to improve digital experiences
Inform internal teams about programmatic technology, paid social strategy, marketplace developments, technology options, and creative/audience approaches

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Six or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
Marketer, agency, or consultative services experience in programmatic media strategy and investment
Experience with analysis and reporting
Experience leading projects across multiple stakeholders
Experience managing a high-performing team
Fluency in data-driven targeting and reach strategy
Experience managing teams of at least five people and maintaining team morale through change and intense workloads
Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
Knowledge of buying methodologies including CPM, CPC, and CPA
Ability to manage self-serve programmatic and social channels and launch new channels
Experience with Google, Amazon, Yahoo, Facebook/Instagram, Snap, Twitter, and Pinterest buying platforms and formats
Experience with LiveRamp, Adobe AAM, Epsilon, or Acxiom
Experience with Google Campaign Manager or Innovid ad-serving platforms
Knowledge of IAS, DoubleVerify, or Moat ad-verification and brand-safety tools
Experience managing programmatic budgets of at least fifty million dollars
Programmatic leadership experience within agency trading desks, management consultancies, or brands with in-house programmatic capabilities
Knowledge of the evolution of programmatic media
Experience recommending technology adoption based on awareness of the programmatic technology landscape
Experience managing agency relationships and resources
Ability to influence across divisions, departments, and teams
Experience building and executing programmatic buying strategy
Ability to maintain accurate financial records
Ability to analyze data, optimize, and ensure campaign goals are met
Strong interpersonal and presentation skills

Benefits

Comp & perks

Medical, dental, and vision benefits
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Award-winning total rewards package
Potential premium pay such as overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Working from home as part of the hybrid work arrangement