Commercial Marketing Specialist

Verizon

Marketing Consultant leading B2B broadband demand generation for Verizon. Developing multi-channel campaigns, analyzing results, and driving prospect engagement across business markets.

Posted 8/12/2026full-timeBasking Ridge • Maryland, New Jersey, North Carolina, Texas, Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $83,000 - $159,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing strategy, demand generation, and multi-channel campaign execution, with a strong focus on data analysis and communication effectiveness. Proven ability to collaborate with cross-functional teams and manage complex projects to achieve marketing objectives.

Highest-signal resume keywords

B2B Marketing StrategyMulti-Channel Campaign ExecutionData AnalysisCommunication EffectivenessSales Operations

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationCampaign OptimizationMarket AnalysisEmail MarketingDirect Mail MarketingSales Collateral DevelopmentPricing StrategyProduct DevelopmentMetrics MonitoringWorkflow Design

Soft Skills

Problem-SolvingCritical ThinkingInterpersonal SkillsPresentation SkillsOrganizational Skills

Industry Keywords

Broadband InternetConvergence SolutionsSMB MarketGlobal EnterprisesPublic SectorVerizon ProductsDistribution Channel ManagementContract Management

About the role

Key responsibilities & impact

Lead prospect strategy and demand generation for B2B Broadband Internet and Convergence solutions
Oversee growth marketing plans and campaigns for SMB, Global Enterprises, and Public Sector markets
Develop, execute, and optimize multi-channel campaigns, including email, direct mail, bill media, and sales collateral
Acquire high-value business prospects
Collaborate with advertising, sales, and product teams on pricing strategies, market trends, and value propositions
Enable new product development, marketing plans, and customer-facing documentation
Monitor and report campaign and marketing program metrics
Take corrective actions to achieve marketing objectives
Design and implement marketing workflows aligned with company goals and priorities
Ensure communication effectiveness for internal and external audiences
Provide proactive marketing communications and marketing strategy support across the organization
Collaborate with key stakeholders

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Four or more years of relevant experience, through work and/or military experience or specialized training
Experience in marketing or a related function
Knowledge of Verizon company products and their features and benefits for business customers
Strong data analysis and synthesis skills
Strong problem-solving and critical-thinking skills
Ability to conduct efficient meetings and drive program timelines
Ability to distill strategic plans into workstreams and roadmap actions
Strong organizational, interpersonal, presentation, and communication skills
Ability to navigate complex situations, gain alignment, and interface with leadership
Experience with sales operations, distribution channel management, or contract management preferred
Experience managing multiple competing priorities preferred
Strong verbal and written communication skills preferred

Benefits

Comp & perks

Medical, dental, and vision coverage
Short- and long-term disability insurance
Basic life insurance
Supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Award-winning total rewards package
Premium pay opportunities such as overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service