Marketing Specialist – Activation, Orchestration

Verizon

Marketing Specialist orchestrating Verizon’s customer retention campaigns across web, app, email, SMS, sales, and care channels. Configuring offers, managing audiences, and validating omnichannel launches.

Posted 8/10/2026full-timeIrving • Maryland, New York, North Carolina, Texas, Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $83,000 - $159,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing operations and technical campaign execution, with a strong focus on data segmentation and customer retention strategies. Proficient in managing audience segments and campaign performance across multiple channels.

Highest-signal resume keywords

Marketing OperationsChurn ManagementData SegmentationCRM ConfigurationCampaign Performance Monitoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionData Management TechniquesWorkflow ConfigurationEnd-to-End TestingCustomer Treatments Support

Soft Skills

Clear CommunicationProblem-Solving

Tools & Technologies

SalesforceMarketoAdobe

Industry Keywords

Customer RetentionAudience SegmentationComplex System EnvironmentPromotional OffersHybrid Work Policies

About the role

Key responsibilities & impact

Configure and deploy the Defend activation program
Execute key aspects of the base churn program for Business Markets, Global Enterprises, and Public Sector customers
Support technical sequencing and orchestration of audience segments and campaign treatments across Web, App, Email, SMS, Sales, and Care channels
Translate marketing strategies into live customer-facing “Save” offers and retention journeys
Manage target customer lists and audience segments
Coordinate campaign timing and offer consistency across channels
Monitor live campaign performance and resolve offer misfires, delivery issues, and customer friction points
Conduct end-to-end testing of promotional offers, badging, and pricing updates before launch

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Four or more years of relevant experience required through work and/or military experience or specialized training
Experience in marketing operations, technical campaign execution, or churn management
Track record supporting customer treatments in a complex system environment
Proficiency or formal training in data segmentation or data management techniques
Experience configuring basic workflows within a CRM or marketing automation platform such as Salesforce, Marketo, or Adobe
Ability to communicate technical problems or requirements to non-technical stakeholders clearly
Comfort working with basic analytics and using data to make execution-level decisions
Ability to work a 40-hour scheduled week
Compliance with Verizon hybrid work policies and minimum three days per week in the office

Benefits

Comp & perks

Medical, dental, and vision benefits
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Premium pay opportunities such as overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Working from home as part of the hybrid work arrangement