Senior Marketing Strategy Manager

Verizon

Senior marketing strategist leading Verizon Business FWA marketing plans, campaigns, and customer insights. Analyzing markets and creating sales tools that strengthen Verizon’s business-customer engagement.

Posted 8/5/2026full-timeBasking Ridge • Maryland, New Jersey, North Carolina, Texas, Virginia • 🇺🇸 United StatesSenior💰 $105,000 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies and campaigns, with a strong focus on market analysis, customer engagement, and brand communication. Proficient in translating market insights into actionable marketing tools and strategies that align with organizational goals.

Highest-signal resume keywords

Marketing Strategy DevelopmentMarket AnalysisCampaign Design and ExecutionConsumer Research MethodologiesStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing ResearchConsumer InsightsCompetitive AnalysisProject ManagementData Analysis

Soft Skills

CommunicationPrioritizationPresentation SkillsCollaborationAdaptability

Certifications & Qualifications

Bachelor's DegreeMaster's Degree or MBA Preferred

Industry Keywords

Verizon Business FWA ProductsBrand CommunicationCustomer EngagementMarketing CampaignsPricing Strategy

About the role

Key responsibilities & impact

Lead initiatives developing and managing marketing plans, programs, and campaigns for Verizon Business FWA products and services
Develop, promote, and communicate Verizon’s brand, products, and services to optimize business customer engagement
Develop, execute, and implement marketing strategies and programs for target audiences
Plan and implement projects supporting marketing functions
Work with advertising and sales and participate in pricing strategy development
Monitor market trends
Collaborate with stakeholders to execute organizational strategies and goals
Enable new product development, marketing plans, and customer-facing documentation
Design and execute marketing campaigns
Monitor and report campaign and marketing-program metrics, communicate results, and take corrective action
Design and implement marketing workflows aligned with company goals and priorities
Ensure communications effectiveness for internal and external audiences
Provide proactive marketing communications and strategy support across the organization
Analyze markets, consumer needs, competitive factors, risks, and opportunities
Create customer stories and tools that help sellers communicate Verizon’s value

Requirements

What you’ll need

Bachelor’s degree or four or more years of work experience
Six or more years of relevant experience required, demonstrated through work, military experience, or specialized training
Experience with marketing research, research strategy, or consumer research methodologies
Knowledge of Verizon company products and how features and benefits meet business customer needs
Experience analyzing marketplace, competitive factors, risks, and opportunities
Experience presenting findings and insights to audiences up to the executive level
Ability to balance multiple priorities and meet deadlines in a dynamic environment
Experience designing custom research approaches for consumer and market insights
Experience translating market knowledge and strategy into compelling stories and sales tools
Master’s degree or MBA is preferred

Benefits

Comp & perks

Medical, dental, and vision benefits
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Premium pay opportunities including overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service