Senior Strategist, Paid Search

Verizon

Verizon SEM strategist managing paid search campaigns, investment, and external search partners. Developing AI-enabled strategies and optimizing marketing performance across Verizon business units.

Posted 8/5/2026full-timeBasking Ridge • New Jersey, New York • 🇺🇸 United StatesSenior💰 $91,500 - $159,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing SEM functions, developing campaigns, and optimizing strategies to enhance marketing effectiveness. Proficient in leveraging AI and data-driven insights to drive commerce outcomes and improve SEM performance.

Highest-signal resume keywords

SEM ManagementGoogle AdsSearch Ads 360Data VisualizationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentBid StrategiesOptimization PlansSearch AnalysisReportingData-Driven TargetingRevenue-Driving StrategyBuying MethodologiesPerformance MaxShopping Engines

Soft Skills

Exceptional Communication SkillsProject Management

Tools & Technologies

SkaiYahoo! / BingAdobe/OmnitureOnline Report Builders

Industry Keywords

Digital MarketingAdvertising ChannelsTVAudioOOHDisplayDigital VideoSocial Media

About the role

Key responsibilities & impact

Manage SEM functions for multiple units within Verizon
Develop campaigns, bid strategies, optimization plans, and channel management
Recommend changes to existing technology stacks
Assist relationships with external search partners, including emerging search partners and optimization technologies
Oversee execution associated with SEM campaigns
Develop and deploy an AI strategy using knowledge of AI and large language models to connect consumers to commerce outcomes
Assist in paid search strategic planning, investment, and partner management
Partner with leaders in the digital marketing center of excellence to drive marketing effectiveness and efficiencies
Support evolution of the SEM operation as an in-house team

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Four or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
Marketer, agency, or consultative services experience in SEM
Experience with and knowledge of Google Ads, Search Ads 360, Skai, Yahoo! / Bing, Performance Max, PLAs, and Shopping engines
Experience in search analysis and reporting
Analytical skills for developing marketing reports that improve SEM performance efficiencies
Ability to manage projects across multiple stakeholders
Exceptional communication skills
Data visualization experience
Fluency in data-driven targeting and revenue-driving strategy
Knowledge of advertising channels including TV, audio, OOH, Display, Digital Video, and Social Media
Knowledge of buying methodologies including CPM, CPC, and CPA
Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports
Openness to exploring new search strategy methods as consumer behavior adapts

Benefits

Comp & perks

Medical, dental, and vision benefits
Short and long term disability insurance
Basic life insurance
Supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home & auto insurance
Matched 401(k) savings plan
Up to 8 company paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Premium pay such as overtime, shift differential, holiday pay, and allowances, depending on the role
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Incentive-based compensation with potential to earn more