Senior Manager, Paid Search

Verizon

Verizon paid search leader driving SEM strategy, campaigns, partners, and AI-powered commerce outcomes. Managing in-house teams, technology, analytics, and cross-channel digital marketing.

Posted 8/5/2026full-timeNew York City • New Jersey, New York • 🇺🇸 United StatesSenior💰 $115,500 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading search engine marketing (SEM) strategies, managing cross-functional teams, and optimizing digital marketing campaigns across various channels. Proficient in data-driven decision-making and building strong relationships with external partners to enhance brand presence.

Highest-signal resume keywords

SEM Strategy DevelopmentGoogle Ads ManagementData VisualizationTeam Leadership in Search MarketingDigital Marketing Campaign Execution

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Search Engine MarketingCampaign DevelopmentBid Strategy OptimizationSearch AnalysisData-Driven TargetingBuying MethodologiesPerformance ReportingAI Strategy DevelopmentChannel ManagementProject Management

Soft Skills

Exceptional CommunicationRelationship BuildingCollaboration

Tools & Technologies

Google AdsSearch Ads 360SkaiYahoo!/BingAdobe/OmnitureOnline Report Builders

Industry Keywords

Digital MarketingPaid SearchAdvertising ChannelsConsumer BehaviorEmerging Partners

About the role

Key responsibilities & impact

Lead paid search from strategic planning, investment, and partner management perspectives
Help lead Verizon’s recently in-housed paid search function
Partner with leaders within the digital marketing center of excellence
Recommend and support necessary changes to evolve the in-house SEM operation
Build relationships with external search partners, including emerging partners and optimization technologies
Lead and manage SEM functions for multiple Verizon business units
Develop campaigns, bid strategies, optimization plans, and channel management processes
Scale teams to support the SEM operation
Recommend and drive decisions regarding changes to existing technology stacks
Manage relationships with external search partners
Oversee execution and resources for SEM campaigns
Develop and deploy an AI strategy connecting consumers to commerce outcomes
Lead, plan, develop, and execute digital marketing campaigns across online advertising, website strategy/design, social media, mobile, and new media
Evaluate digital marketing campaign performance and research campaign features to advance Verizon’s digital presence
Collaborate across the organization and with internal and external partners to ensure a consistent brand experience

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training
Marketer, agency, or consultative services experience in SEM
Experience leading a technically advanced team of search marketing professionals
Experience with primary buying platforms and formats, including Google Ads, Search Ads 360, Skai, Yahoo!/Bing, PLAs, and shopping engines
Ability to manage projects across multiple stakeholders
Exceptional communication skills
Experience in search analysis and reporting
Data visualization experience
Fluency in data-driven targeting and reach strategy
Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
Knowledge of buying methodologies including CPM, CPC, and CPA
Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports
Openness to exploring new search strategy methods as consumer behavior adapts

Benefits

Comp & perks

Medical, dental, and vision insurance
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Potential premium pay such as overtime, shift differential, holiday pay, and allowances
Incentive-based compensation with potential to earn more