Senior Analyst, Paid Search

Verizon

Verizon Senior Analyst managing paid search campaigns across brand units. Advancing bid strategies and AI-driven search approaches to connect consumers with commerce outcomes.

Posted 8/5/2026full-timeNew York City • New Jersey, New York • 🇺🇸 United StatesSenior💰 $80,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Search Engine Marketing (SEM) with a strong focus on campaign development, bid strategies, and optimization. Proficient in leveraging AI and large language models to enhance consumer engagement and drive commerce outcomes.

Highest-signal resume keywords

SEM Campaign DevelopmentGoogle AdsSearch Ads 360Data VisualizationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Search AnalysisPerformance MaxText AdsShopping EnginesSEOGEOData-Driven TargetingRevenue-Driving Strategy

Soft Skills

Exceptional Communication Skills

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

MarketingAgency ExperienceConsultative ServicesSearch Technologies

About the role

Key responsibilities & impact

Support SEM functions across multiple Verizon brand units
Develop campaigns, advance bid strategies, and manage the channel
Assist relationships with external search partners, including new and existing partners
Execute SEM campaigns
Develop and deploy an AI strategy using knowledge of AI and large language models to connect consumers to commerce outcomes
Collaborate with paid search leadership to execute search strategies
Contribute to creative development and day-to-day paid search operations
Apply a holistic approach to SEM, SEO, and GEO
Support optimization-focused search technologies and evolving search strategies

Requirements

What you’ll need

Bachelor’s degree or four or more years of work experience
Three or more years of relevant experience, demonstrated through work and/or military experience or specialized training
Marketer, agency, or consultative services experience in SEM
Experience with and knowledge of Google Ads, Search Ads 360, Bing, Performance Max, Text Ads, and Shopping engines
Experience in search analysis and reporting
Analytical skills in developing marketing reports that improve SEM performance efficiencies
Data visualization experience
Fluency in data-driven targeting and revenue-driving strategy
Openness to exploring new search strategy methods as consumer behavior adapts
Knowledge of AI and large language models
Exceptional communication skills

Benefits

Comp & perks

Medical, dental, and vision benefits
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Premium pay opportunities such as overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service