Senior Analyst, Paid Search

Verizon

Senior Analyst managing Verizon’s paid search campaigns across brand units. Advancing SEM strategy, partner relationships, reporting, and AI-driven commerce outcomes.

Posted 8/5/2026full-timeNew York City • New Jersey, New York • 🇺🇸 United StatesSenior💰 $80,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Search Engine Marketing (SEM) with a focus on campaign development, bid strategies, and performance analysis. Proficient in leveraging AI and large language models to enhance consumer engagement and drive commerce outcomes.

Highest-signal resume keywords

SEM Campaign DevelopmentGoogle AdsSearch Ads 360Data VisualizationAI Strategy Implementation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Search AnalysisPerformance MaxText AdsShopping EnginesAnalytical Skills

Soft Skills

Exceptional Communication SkillsCollaboration

Tools & Technologies

BingOptimization-Focused Technologies

Industry Keywords

Paid SearchSEOGEOData-Driven TargetingRevenue-Driving Strategy

About the role

Key responsibilities & impact

Support SEM functions across multiple Verizon brand units
Develop campaigns, advance bid strategies, and manage the paid search channel
Assist relationships with external search partners, including new and existing partners
Execute SEM campaigns
Develop and deploy an AI strategy using knowledge of AI and large language models to connect consumers to commerce outcomes
Support paid search strategic implementation, creative development, and day-to-day operations
Collaborate with paid search leadership to execute search strategies
Participate in relationships with optimization-focused technologies
Apply a holistic perspective across SEM, SEO, and GEO

Requirements

What you’ll need

Bachelor’s degree or four or more years of work experience
Three or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
Marketer, agency, or consultative services experience in SEM
Experience with primary buying platforms and formats including Google Ads, Search Ads 360, Bing, Performance Max, Text Ads, and Shopping engines
Experience in search analysis and reporting
Analytical skills for developing marketing reports that improve SEM performance efficiencies
Exceptional communication skills
Data visualization experience
Fluency in data-driven targeting and revenue-driving strategy
Willingness to explore new search strategy methods as consumer behavior adapts
Knowledge of AI and large language models
Ability to work in a hybrid arrangement with at least three days per week in the office

Benefits

Comp & perks

Medical, dental, and vision benefits
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Potential premium pay such as overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Hybrid work arrangement with work from home and a minimum of three days per week in the office