Senior Strategist, Paid Search

Verizon

Verizon Senior Strategist driving paid search strategy, SEM optimization, and AI-enabled commerce outcomes. Managing campaigns, partners, bidding, reporting, and channel evolution.

Posted 8/5/2026full-timeBasking Ridge • New Jersey, New York • 🇺🇸 United StatesSenior💰 $91,500 - $159,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing SEM functions, developing and optimizing campaigns, and leveraging AI strategies to enhance marketing effectiveness. Proficient in data analysis and visualization to drive revenue and improve performance efficiencies across various advertising channels.

Highest-signal resume keywords

SEM ManagementGoogle AdsSearch Ads 360Data VisualizationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentBid Strategy ManagementSearch AnalysisPerformance MaxPLAsCPCCPMCPAReportingAI Strategy Development

Soft Skills

Exceptional Communication SkillsProject Management

Tools & Technologies

SkaiYahoo!/BingAdobe/OmnitureDigital VideoSocial Media

Industry Keywords

Digital MarketingSearch PartnersMarketing EffectivenessConsumer BehaviorAdvertising Channels

About the role

Key responsibilities & impact

Manage SEM functions for multiple units within Verizon
Develop campaigns, manage bid strategy, optimize campaigns, and manage the channel
Recommend changes to existing technology stacks
Assist relationships with all external search partners, including emerging search partners and optimization technologies
Oversee execution associated with SEM campaigns
Develop and deploy an AI strategy using knowledge of AI and large language models to connect consumers to commerce outcomes
Assist in paid search strategic planning, investment, and partner management
Partner with leaders in the digital marketing center of excellence to drive marketing effectiveness and efficiencies
Support changes and shifts needed to evolve the SEM operation as an in-house team

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Four or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
Marketer, agency, or consultative services experience in SEM
Experience with and knowledge of Google Ads, Search Ads 360, Skai, Yahoo!/Bing, Performance Max, PLAs, and shopping engines
Experience in search analysis and reporting
Analytical skills in developing marketing reports that improve SEM performance efficiencies
Ability to manage projects across multiple stakeholders
Exceptional communication skills
Data visualization experience
Fluency in data-driven targeting and revenue-driving strategy
Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
Knowledge of buying methodologies including CPM, CPC, and CPA
Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports
Openness to exploring new search strategy methods as consumer behavior adapts

Benefits

Comp & perks

Medical, dental, and vision coverage
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Award-winning total rewards package
Premium pay such as overtime, shift differential, holiday pay, and allowances, depending on the role
Up to 15 days of vacation per year for newly hired employees, increasing with additional service