Senior Manager, Paid Search

Verizon

Verizon digital marketing leader managing in-house paid search strategy, campaigns, bidding, optimization, and external search partners. Developing AI-driven search initiatives connecting consumers to commerce outcomes across Verizon business units.

Posted 8/5/2026full-timeNew York City • New Jersey, New York • 🇺🇸 United StatesSenior💰 $115,500 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading paid search strategies, managing SEM functions, and developing data-driven digital marketing campaigns. Proficient in leveraging AI and large language models to enhance consumer engagement and optimize marketing outcomes.

Highest-signal resume keywords

SEM Strategy DevelopmentGoogle Ads ManagementData VisualizationSearch AnalysisTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search Engine MarketingCampaign DevelopmentBid Strategy OptimizationData-Driven TargetingPerformance Reporting

Soft Skills

Exceptional CommunicationProject Management

Tools & Technologies

Google AdsSearch Ads 360SkaiYahoo!/BingAdobe/Omniture

Industry Keywords

Digital MarketingAdvertising ChannelsBuying MethodologiesConsumer BehaviorBrand Experience

About the role

Key responsibilities & impact

Lead paid search from strategic planning, investment, and partner management perspectives
Help lead Verizon’s in-house paid search function
Partner with leaders within the digital marketing center of excellence
Evolve the SEM operation and support necessary operational changes
Build relationships with external search partners, emerging search partners, and optimization technologies
Lead and manage SEM functions for multiple Verizon business units
Develop campaigns, bid strategies, optimization, and channel management
Scale teams supporting the SEM operation
Recommend and drive decisions regarding changes to existing technology stacks
Manage external search partner relationships
Oversee execution and resources for SEM campaigns
Develop and deploy an AI strategy using AI and large language models to connect consumers to commerce outcomes
Develop and execute digital marketing strategies and plans across channels and platforms
Evaluate digital marketing campaign performance and advance Verizon’s digital presence
Collaborate across the organization and with internal and external partners to ensure a consistent brand experience

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Six or more years of relevant experience required
Marketer, agency, or consultative services experience in SEM
Experience leading a technically advanced team of search marketing professionals
Experience with primary buying platforms and formats, including Google Ads, Search Ads 360, Skai, Yahoo!/Bing, PLAs, and shopping engines
Ability to manage projects across multiple stakeholders
Exceptional communication skills
Experience in search analysis and reporting
Data visualization experience
Fluency in data-driven targeting and reach strategy
Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
Knowledge of buying methodologies including CPM, CPC, and CPA
Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports
Openness to exploring new search strategy methods as consumer behavior adapts

Benefits

Comp & perks

Medical, dental, and vision benefits
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Up to 15 days of vacation per year for newly hired employees, growing with additional service
Potential premium pay such as overtime, shift differential, holiday pay, and allowances