Senior Integrated Marketing Manager

Verizon

Integrated Marketing Senior Manager driving AI marketing initiatives across Verizon's Mobile & Home portfolio. Collaborating with stakeholders to ensure effective execution and reporting.

Posted 7/22/2026full-timeNew York City • New Jersey, New York • 🇺🇸 United StatesSenior💰 $115,500 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated marketing and go-to-market initiatives, utilizing advanced AI tools and predictive analytics to optimize campaign performance and resource allocation. Proven ability to manage complex multi-channel campaigns and collaborate with stakeholders to ensure strategic alignment and effective execution.

Highest-signal resume keywords

Integrated Marketing LeadershipGoogle AI SkillsPredictive AnalyticsMulti-Channel Campaign ManagementStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Predictive AnalyticsAI Process ImplementationAutomated Workflow ArchitectureCampaign OptimizationCustomer Insights ExtractionCreative VersioningPerformance ReportingProject ManagementResearch StrategyConsumer Research Methodologies

Soft Skills

Stakeholder ManagementCommunicationCollaborationStrategic BriefingFlawless Execution

Tools & Technologies

Gemini AdvancedVertex AIGemini NotebookGenerative AI ToolsDigital/CX Platforms

Industry Keywords

Go-To-Market InitiativesIntegrated MarketingCreative/Design TeamsTraditional MediaDigital Media

About the role

Key responsibilities & impact

Lead the Integrated Marketing and GTM initiatives for the Mobile & Home portfolio
Introduce AI processes into the marketing lifecycle
Architect automated workflows that streamline go-to-market execution
Optimize resource allocation through predictive analytics
Utilize generative AI tools to accelerate creative versioning and performance reporting
Partner with stakeholders on strategic briefings
Ensure internal and external stakeholders receive consistent and accurate information
Manage project timelines and ensure flawless execution of marketing initiatives
Work closely with 3rd party partners for alignment on creative direction
Manage multi-channel campaigns of high complexity to bolster brand awareness
Extract customer insights to guide future strategy

Requirements

What you’ll need

Bachelor’s degree or four or more years of work experience
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training
Expert Google AI Skills: Practical experience with Gemini Advanced, Vertex AI, and Gemini Notebook, including prompt logic, RAG, and autonomous agents
Experience working with creative/design teams, traditional & digital media, digital/cx platforms, marketing research, research strategy, or consumer research methodologies

Benefits

Comp & perks

medical, dental, vision insurance
short and long term disability
basic life insurance
supplemental life insurance
AD&D insurance
identity theft protection
pet insurance
group home & auto insurance
matched 401(k) savings plan
up to 8 company paid holidays per year
up to 6 personal days per year
paid parental leave
adoption assistance
tuition assistance
other incentives