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Senior Marketing Manager
VerizonSenior Manager in Marketing responsible for understanding consumer needs and shaping future offerings. Analyzing the market dynamics and creating impactful stories for Verizon's products and services.
Posted 7/14/2026full-timeBasking Ridge • New Jersey, New York • 🇺🇸 United StatesSenior💰 $115,500 - $201,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing research methodologies and consumer insights, with a strong ability to analyze market trends and translate findings into compelling narratives for sales teams. Proven experience in balancing priorities and delivering insights to executive-level audiences.
Highest-signal resume keywords
Marketing ResearchConsumer Research MethodologiesData AnalysisStorytelling for SalesExecutive Presentation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisResearch StrategyCustom Research DesignDigital Trends AnalysisConsumer Insights
Soft Skills
PrioritizationCommunicationCollaborationAdaptability
Certifications & Qualifications
Bachelor's DegreeMaster's DegreeMBA
Industry Keywords
Consumer NeedsMarket TrendsCompetitive AnalysisBusiness Drivers
About the role
Key responsibilities & impact- help us understand markets and how people use our products and services
- maintain our leadership position by anticipating consumer needs and shaping our future offerings to meet them
- help us realize what’s next for Verizon
- determine what people really want
- test out new ideas
- determine the upside and downside of the next thing
- create the story for our customers
- help sellers tell the story of why this and why Verizon
Requirements
What you’ll need- Bachelor’s degree or four or more years of work experience
- Six or more years of relevant experience required
- Experience working with marketing research, research strategy, or consumer research methodologies
- Master’s degree – better if you have an MBA (even better)
- Digital experience of trends and key business drivers (even better)
- Presented findings and insights targeted to what that audience cares about (up to the executive level)
- Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities
- Balanced multiple priorities to meet deadlines in a dynamic environment
- Designed custom research approaches to gain broader or deeper consumer and market insights
- Translated market knowledge and strategy into compelling stories and tools for the sales team
Benefits
Comp & perks- medical
- dental
- vision
- short and long term disability
- basic life insurance
- supplemental life insurance
- AD&D insurance
- identity theft protection
- pet insurance
- group home & auto insurance
- matched 401(k) savings plan
- up to 8 company paid holidays per year
- up to 6 personal days per year
- paid parental leave
- adoption assistance
- tuition assistance