MarTech Strategist

Verizon

Verizon MarTech strategist architecting Adobe-powered real-time customer journeys and agentic personalization. Driving platform strategy, AI/ML integration, and technical pod execution.

Posted 8/10/2026full-timeNew York City • New Jersey, New York, North Carolina, Texas, Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $120,500 - $231,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in MarTech architecture, integrating AI/ML models, and developing scalable marketing solutions. Proficient in managing customer journeys and data governance while leading cross-functional teams through Agile methodologies.

Highest-signal resume keywords

MarTech Architecture ExperienceAI/ML IntegrationAdobe Experience Platform (AEP)Agile Delivery LeadershipData Governance Best Practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarTech EvaluationReal-Time Marketing Architecture DesignSchema ConfigurationIdentity Resolution ManagementDigital AnalyticsLatency OptimizationTechnical KPI TrackingDataflow MonitoringCustomer Journey BuildingTechnical Debt Analysis

Soft Skills

CollaborationPresentation SkillsStrategic TranslationLeadershipCross-Functional Team Guidance

Tools & Technologies

Adobe Experience PlatformRTCDPAJOXDM SchemasIdentity ServiceProfile ServiceDestination Connectors

Industry Keywords

MarTechAgentic AutomationOmnichannel Customer ExperienceData GovernancePlatform Lifecycle Management

About the role

Key responsibilities & impact

Evaluate emerging MarTech tools, platforms, and architectures to support agentic 1:1 personalization
Collaborate with Data Science and Engineering to integrate AI/ML models into real-time marketing decisioning
Develop a scalable MarTech engineering roadmap aligned with business strategy
Design, build, and enable real-time marketing use cases, customer journeys, and behavioral triggers using Adobe Experience Platform, RTCDP, AJO, or similar tools
Define and maintain schemas, identity namespaces, and profile merge policies
Monitor dataflow health, ingestion patterns, and technical latency; resolve bottlenecks
Lead technical execution pods through Agile delivery cycles
Translate strategic goals into technical requirements and backlog items
Create visual technical narratives and executive-level presentations
Define and track technical and business KPIs
Establish best practices for data governance, sandboxing, and platform lifecycle management

Requirements

What you’ll need

Bachelor’s degree or four or more years of work experience
Six or more years of relevant experience
Six or more years of MarTech Architecture and Evaluation Experience
Experience evaluating technology platforms, analyzing technical debt, and designing scalable real-time marketing architectures
Experience integrating modern AI, machine learning, and agentic automation into omnichannel customer experiences
Three or more years of hands-on experience building customer journeys, configuring schemas, managing identity resolution, and activating real-time profiles in Adobe AEP, RTCDP, AJO, or modern real-time marketing tools
Experience translating complex technical architecture into visually engaging presentations for leadership and cross-functional stakeholders
Experience guiding technical pods or cross-functional delivery teams through Agile delivery cycles
Six or more years of hands-on engineering experience with AEP/RTCDP
Everyday working knowledge of XDM schemas, Identity Service, Profile Service, and Destination connectors
Experience with digital analytics, latency optimization, and measuring ROI of real-time marketing activations
Experience maintaining stability and performance of large-scale enterprise data platforms
Experience leading cross-functional teams on complex, data-driven technology projects
Experience in a CoE model setting standards for others
Background in large-scale data migrations or platform transformation

Benefits

Comp & perks

Medical, dental, and vision insurance
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Premium pay opportunities, including overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Work-from-home arrangement with hybrid work
Incentive-based compensation with potential to earn more