Verizon

Marketing Director – Customer Retention

Verizon

full-time

Posted on:

Location Type: Hybrid

Location: Basking Ridge • Colorado • New Jersey • United States

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Salary

💰 $126,500 - $243,000 per year

Job Level

Lead

About the role

  • Lead teams of highly skilled marketers to strategize PrimeBase/Defend strategy personalized by individual VBG segments and customer types.
  • Nurture a high-velocity culture within internal teams and partners, focusing on the E2E delivery of churn work.
  • Provide comprehensive leadership for all proactive and reactive churn-reduction workstreams.
  • Govern the VBG "Save Playbook," architecting how the business combats line, account, product, and feature-level disconnects across all individual business segments.
  • Lead teams of highly skilled marketers to develop and evolve the PrimeBase/Defend strategy.
  • Represent the Base Management strategy and "Defend" action plans to Marketing and Sales senior executive leadership.
  • Architect a sophisticated Next Best Action decisioning framework.
  • Partner with Finance to build robust business cases for offer strategies, ensuring every "Defend" action is optimized for Customer Lifetime Value (CLV) and long-term profitability.
  • Launch and drive strategic scaling of a new save strategy framework, utilizing capital investment for Global Enterprise (GE) and Public Sector (PS) customers.
  • Own capex allocation and direction on behalf of the marketing organization alongside the platforms and tech/tools team to drive funding prioritization for base customers for all retention work.

Requirements

  • Bachelor’s degree or four or more years of work experience.
  • Ten or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
  • Digital Marketing, Strategy, or eCommerce experience.
  • Eight or more years of experience in Marketing, Base Management, or Customer Retention.
  • Five or more years of experience leading teams of managers in high-velocity, matrixed environments.
  • Experience directing outbound and channel activation strategies for high-risk lead flows, including realtime “port mitigation” and intraday execution.
  • Experience managing budget allocation and tech/tool funding prioritization to drive marketing infrastructure and retention platforms.
  • Experience in being able to "tell a story" with data, transforming complex churn trends and behavioral insights into clear, fact-based recommendations for Senior Executive leadership.
Benefits
  • medical
  • dental
  • vision
  • short and long term disability
  • basic life insurance
  • supplemental life insurance
  • AD&D insurance
  • identity theft protection
  • pet insurance
  • group home & auto insurance
  • matched 401(k) savings plan
  • up to 8 company paid holidays per year
  • up to 6 personal days per year
  • paid parental leave
  • adoption assistance
  • tuition assistance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Digital MarketingStrategyeCommerceCustomer RetentionBase ManagementChurn ReductionNext Best Action decisioningBudget AllocationData AnalysisOutbound Activation Strategies
Soft Skills
LeadershipTeam ManagementStrategic ThinkingCommunicationStorytelling with DataCollaborationProblem SolvingHigh-Velocity Culture NurturingAdaptabilityFact-Based Recommendations