UX Writer, Pleno

Verity Group

UX Writer optimizing customer journey across automated communication channels for a digital transformation consultancy. Focus on WhatsApp and Chatbot with data-driven insights and flow design.

Posted 7/9/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversational Design and user journey optimization, utilizing data-driven insights to enhance customer experiences across automated communication channels like WhatsApp and Chatbot. Proficient in prototyping and usability testing methodologies to ensure effective and engaging user interactions.

Highest-signal resume keywords

Conversational DesignChatbot Journey DesignUser Journey MappingPrototyping Tools (Figma, Miro)Agile Methodologies (Scrum/Kanban)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversational UX/CUXChatbot DesignIVR DesignData Tagging (Instrumentation)Usability TestingA/B TestingHeuristic AnalysisQualitative ResearchQuantitative Research

Tools & Technologies

FigmaMiroChatbot PlatformsWhatsApp Business API

Industry Keywords

Customer JourneyExperience OptimizationService BlueprintsHigh-Complexity Flow Diagrams

About the role

Key responsibilities & impact

Optimize the customer journey and experience across automated communication channels, focusing on WhatsApp and Chatbot.
Conduct in-depth understanding of the business flow.
Ensure traceability and measurement of the entire experience through data tagging (instrumentation) along the customer journey.
Act as guardian of the experience, turning data into insights to design more efficient, intuitive flows that increase satisfaction and conversion.

Requirements

What you’ll need

Proven experience in Conversational Design (Conversational UX/CUX).
Experience designing chatbots, IVR and WhatsApp journeys, including creating flows, scripts and conversational personas.
Proficiency with tools and methodologies for mapping user journeys, service blueprints and high-complexity flow diagrams.
Experience defining tagging (instrumentation) strategy and requirements to measure UX and business metrics.
Proficiency in prototyping tools (Figma, Miro or similar).
Experience conducting usability testing, A/B testing and heuristic analysis on conversational channels.
Familiarity with Chatbot platforms and WhatsApp Business APIs.
Ability to conduct qualitative and quantitative research (UX Research).
Experience working in agile squads (Scrum/Kanban) and collaborating with Product Owners (PO) and engineers.

Benefits

Comp & perks

Meal allowance
Food allowance
Home office allowance
Medical insurance
Dental insurance
Life insurance
Discount partnerships
Partnerships with establishments and educational institutions
Recurring agility trainings