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Verity Group

UX Writer, Mid-level

Verity Group

UX Writer optimizing customer journey and experience in automated channels like WhatsApp and Chatbot. Transforming data into insights for greater satisfaction and conversion.

Posted 7/7/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in Conversational Design and optimizing customer journeys across automated communication channels, particularly WhatsApp and Chatbot. Proficient in data tagging and UX research to enhance user experience and drive conversion.

Highest-signal resume keywords
Conversational DesignChatbot DevelopmentData Tagging StrategyPrototyping Tools (Figma, Miro)Agile Methodologies (Scrum/Kanban)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Conversational UXUser Journey MappingFlow Diagram CreationUsability TestingA/B TestingHeuristic AnalysisQualitative ResearchQuantitative Research
Tools & Technologies
WhatsApp Business APIChatbot Platforms
Industry Keywords
Customer Journey OptimizationAutomated Communication ChannelsData InsightsExperience Measurement

About the role

Key responsibilities & impact
  • The UX Writer will be essential in optimizing the customer journey and experience across our automated communication channels, with a focus on WhatsApp and Chatbot.
  • Your main challenge will be to gain an in-depth understanding of the business flow and ensure traceability and measurement of the entire experience through data tagging (instrumentation) across the customer journey.
  • This professional will act as the guardian of the experience, turning data into insights to design more efficient, intuitive flows that drive higher satisfaction and conversion.
  • Optimize the customer journey and experience in automated communication channels, focusing on WhatsApp and Chatbot.
  • Perform a deep understanding of the business flow.
  • Ensure traceability and measurement of the entire experience through data tagging (instrumentation) across the customer journey.
  • Act as the guardian of the experience, transforming data into insights to design more efficient, intuitive flows that generate greater satisfaction and conversion.

Requirements

What you’ll need
  • Proven experience in Conversational Design (Conversational UX/CUX).
  • Experience designing chatbots, IVR and WhatsApp journeys, including creating flows, scripts and conversational personas.
  • Strong command of tools and methodologies for mapping user journeys, service blueprints and high-complexity flow diagrams.
  • Experience defining tagging (instrumentation) strategy and requirements to measure UX and business metrics.
  • Proficiency in prototyping tools (Figma, Miro or similar).
  • Experience conducting usability testing, A/B testing and heuristic analysis in conversational channels.
  • Familiarity with chatbot platforms and WhatsApp Business APIs.
  • Ability to conduct qualitative and quantitative research (UX Research).
  • Experience working in agile squads (Scrum/Kanban) and collaborating with Product Owners (POs) and engineers.

Benefits

Comp & perks
  • Meal allowance
  • Food allowance
  • Home office allowance
  • Health insurance
  • Dental insurance
  • Life insurance
  • Discount partnerships
  • Agreements with merchants and educational institutions
  • Recurring agile trainings
  • Verity Learning
  • Verity Break
  • #VerityWithYou
  • Viva Engage