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Veritiv Corporation

Go To Market Manager

Veritiv Corporation

GTM Manager responsible for generating and nurturing leads for $50M pipeline using AI and targeted strategies. Collaborating across marketing and sales to optimize lead quality and sales readiness.

Posted 4/9/2026full-timeSandy Springs • California, Florida, Ohio, Texas • 🇺🇸 United StatesSeniorLead💰 $120,000 - $145,000 per yearWebsite

Tech Stack

Tools & technologies
SFDC

About the role

Key responsibilities & impact
  • Source and nurture leads resulting in minimum of $50M in sales-accepted, sales-qualified pipeline
  • Generate inbound and outbound leads using AI-powered research and intent signals
  • Design and execute campaigns and GTM experiments focused on lead creation and qualification
  • Nurture leads through structured workflows until sales ready
  • Execute GTM programs for assigned growth markets and solution areas
  • Own lead generation and follow-up for tradeshows and events
  • Track and report KPIs including leads generated and conversion rates

Requirements

What you’ll need
  • 7+ years of experience in marketing, partnerships, or go-to-market strategy
  • Strong background in sales or account management
  • Track record of implementing AI tools for lead generation productivity
  • Experience with Salesforce.com or other CRM
  • Strategic thinker with strong program management skills
  • Excellent verbal, written, people, and diplomacy skills
  • Experience presenting to executive-level marketing leaders (VP/CMO)

Benefits

Comp & perks
  • Healthcare benefits
  • 401k
  • Paid time off
  • Tuition reimbursement
  • Extensive training opportunities
  • Professional development programs
  • Career pathing
  • Mentorship opportunities
  • Engaging and inclusive culture

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationcampaign designGTM strategyAI toolsKPI trackingsales qualificationaccount managementprogram management
Soft Skills
strategic thinkingverbal communicationwritten communicationinterpersonal skillsdiplomacy