Go To Market Manager
Veritiv Corporation
full-time
Posted on:
Location Type: Office
Location: Sandy Springs • California • Florida • United States
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Salary
💰 $120,000 - $145,000 per year
Tech Stack
About the role
- Source and nurture leads resulting in minimum of $50M in sales-accepted, sales-qualified pipeline
- Generate inbound and outbound leads using AI-powered research and intent signals
- Design and execute campaigns and GTM experiments focused on lead creation and qualification
- Nurture leads through structured workflows until sales ready
- Execute GTM programs for assigned growth markets and solution areas
- Own lead generation and follow-up for tradeshows and events
- Track and report KPIs including leads generated and conversion rates
Requirements
- 7+ years of experience in marketing, partnerships, or go-to-market strategy
- Strong background in sales or account management
- Track record of implementing AI tools for lead generation productivity
- Experience with Salesforce.com or other CRM
- Strategic thinker with strong program management skills
- Excellent verbal, written, people, and diplomacy skills
- Experience presenting to executive-level marketing leaders (VP/CMO)
Benefits
- Healthcare benefits
- 401k
- Paid time off
- Tuition reimbursement
- Extensive training opportunities
- Professional development programs
- Career pathing
- Mentorship opportunities
- Engaging and inclusive culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lead generationcampaign designGTM strategyAI toolsKPI trackingsales qualificationaccount managementprogram management
Soft Skills
strategic thinkingverbal communicationwritten communicationinterpersonal skillsdiplomacy