Content Marketing Strategist

Verisk

Content Marketing Strategist developing content strategy and assets for insurance-focused campaigns at Verisk. Requires 7+ years in content marketing with strong analytical, storytelling, and writing skills.

Posted 6/3/2026full-timeJersey City • New Jersey • 🇺🇸 United StatesSeniorLead💰 $100,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Create high-quality content across various formats, including blog posts, whitepapers, case studies, email campaigns, newsletters, and social media content.
Serve as a trusted content knowledge expert for assigned business areas, developing deep fluency in Verisk’s industries, product lines, and value propositions—translating that expertise into content that resonates with target audiences and drives measurable outcomes.
Partner with internal teams to develop high quality, customer-focused digital content, including persuasive copy for microsites, product pages, and landing pages.
Collaborate with product, sales, and customer success teams to identify key messages and value propositions to be communicated through content, and content marketing tactics to drive quarterly campaigns.
Champion and follow best practices for the team based on your understanding of AI tools, SEO/GEO, content categorization and structure, content development, distribution, and measurement.
In collaboration with the team, recommend and develop communications to support sales, marketing, investor relations, and corporate objectives.
Help manage Verisk-wide tools and guidelines for Verisk tone, style, and voice across all brand content.
Stay up-to-date with industry trends, best practices, and emerging content marketing technologies/tools.
Help establish KPIs and best practices for measuring and analyzing content performance to assess effectiveness and ROI.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Journalism, or a related field.
7+ years of experience in content marketing, preferably in a B2B SaaS environment focused on the insurance industry.
Proven track record of developing and executing successful content marketing campaigns that have driven growth and engagement.
Excellent writing, editing, and storytelling skills, with the ability to convey complex concepts in a clear and compelling manner.
Strong understanding of content strategy, copywriting, content analytics, and digital marketing best practices.
Familiarity with content management systems, marketing automation tools, and analytics platforms.
Ability to work cross-functionally and collaborate with stakeholders across the organization.
Creative thinker with strong analytical and problem-solving skills.
Self-starter with the ability to work in a fast-paced, dynamic environment.

Benefits

Comp & perks

Health Insurance
Retirement Plan
Disability benefits
Paid Time Off program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingcopywritingcontent strategycontent analyticsdigital marketingSEOcontent developmentcontent categorizationcontent measurementcampaign execution

Soft Skills

writingeditingstorytellinganalytical skillsproblem-solvingcreativitycollaborationcommunicationself-startercross-functional teamwork

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Journalism