Manager, Integrated Marketing

Verisk

Manager, Integrated Marketing driving multi-channel B2B marketing strategies for Verisk solutions. Collaborating with teams to position products effectively in a competitive market.

Posted 4/29/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesSeniorLead💰 $110,000 - $145,000 per yearWebsite

Tech Stack

Tools & technologies

React

About the role

Key responsibilities & impact

Gather, analyze, and apply data on market trends, customer behaviors, and competitors to guide strategic decisions
Develop comprehensive multi-channel marketing strategies aligned to business goals
Spearhead the planning and execution of high-impact, end-to-end integrated marketing campaigns
With minimal guidance, develop positioning and messaging that differentiates Verisk solutions in the market
Drive the execution and scaling of thought leadership programs aligned with brand strategy
Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids
Establish marketing metrics and KPIs; evaluate campaign and program outcomes against goals
In collaboration with cross-functional stakeholders, leverage proprietary and third-party research to refine target personas
Lead team initiatives and foster collaboration across departments

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or related field
7+ years of integrated, product, or channel marketing experience in a B2B environment
Experience in financial services, insurance, analytics, or data-driven B2B industries a plus
Demonstrated success developing and executing multi-channel marketing strategy across cross-functional teams
Proven track record of leveraging customer, market, and competitive intelligence to inform marketing and product strategy decisions
Successful track record collaborating with Product Management and Sales across multiple seniority levels to deliver on key business objectives
Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts and optimize performance
Experience managing and developing direct reports, including performance reviews and growth planning
Ability to rapidly prioritize and react to changing business needs and external market dynamics
Ability to successfully work in a hybrid environment with in-office expectations of two days per week

Benefits

Comp & perks

Health Insurance
Retirement Plan
Disability benefits
Paid Time Off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

multi-channel marketing strategyintegrated marketing campaignsmarketing metricsKPI evaluationcustomer intelligencemarket intelligencecompetitive intelligencedata-driven decision makingperformance optimizationB2B marketing

Soft Skills

collaborationleadershipstrategic thinkingcommunicationprioritizationadaptabilityteam managementresults-orientedproblem-solvingcross-functional teamwork

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business