Verisk

Strategist, Integrated Marketer

Verisk

full-time

Posted on:

Location Type: Hybrid

Location: Jersey City • New Jersey • United States

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Salary

💰 $105,000 - $125,000 per year

About the role

  • Participate in and lead elements that define market opportunity of casualty claim solutions through demonstrated knowledge of business goals.
  • Leverage market trends, customer behaviors, and competitor information to provide actionable insights that inform integrated campaign positioning, messaging, and outreach strategies.
  • In collaboration with cross-functional stakeholders, utilize proprietary and third-party research to identify effective client touchpoints and outreach strategies.
  • Identify appropriate campaign strategies to achieve business and marketing goals among key audiences and products.
  • With minimal guidance and demonstrating a solid understanding of the product/solution, draft marketing campaign briefs and campaign messaging guides that capitalize on business opportunities to build strong marketing outcomes.
  • Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities.
  • Spearhead the execution of high-impact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and post-campaign performance evaluations.
  • Lead the establishment of comprehensive marketing metrics for each campaign and actively evaluate post-activity outcomes to provide insights and recommendations for continuous improvement, leveraging data to inform strategic decision-making.
  • Actively contributes to and guides social media and content strategy to strengthen brand authority and engagement while helping position Verisk as a trusted voice in the industry.

Requirements

  • Bachelor's degree in marketing, communications, or a related field.
  • 5+ years of strategic marketing and/or integrated marketing management experience.
  • Extensive knowledge of marketing execution across multiple channels.
  • Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions.
  • Clear understanding of the modern marketing landscape, including digital marketing, demand generation, personalization, sales enablement/effectiveness, attribution reporting, and campaign management.
  • Strong writing skills for marketing materials and experience in annual planning documents and other marketing deliverables.
  • Successful track record of cross-functional collaboration with teams, contributors, and stakeholders across various seniority levels.
  • Detail-oriented with strong analytical and business problem-solving skills.
  • Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
  • Ability to rapidly prioritize and respond to changing business needs and external market dynamics.
  • Ability to successfully operate in a hybrid work environment with in-office expectations of two days per week.
Benefits
  • Health Insurance
  • Retirement Plan
  • Disability benefits
  • Paid Time Off program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic marketingintegrated marketing managementdigital marketingdemand generationpersonalizationsales enablementattribution reportingcampaign managementmarketing executiondata analysis
Soft Skills
strong writing skillscross-functional collaborationdetail-orientedanalytical skillsbusiness problem-solvingdata-drivenresults-orientedprioritizationadaptabilitycommunication
Certifications
Bachelor's degree in marketingBachelor's degree in communications