Manager – Integrated Marketing
Verisk
full-time
Posted on:
Location Type: Hybrid
Location: Jersey City • New Jersey • United States
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Salary
💰 $125,000 - $135,000 per year
About the role
- Develop and lead multi-channel marketing strategies that define target markets, set measurable goals, and guide execution across campaigns.
- Guide product positioning by analyzing market situations and turning insights into clear messages that highlight product value.
- Create and lead messaging strategies that connect with customers across digital, social, and event channels.
- Manage end-to-end campaign development, from planning through performance tracking and post-campaign analysis.
- Lead detailed market and competitor research to help guide important business decisions.
- Lead improvements to the customer journey by looking at all key touchpoints and finding ways to make the experience better.
- Develop and deliver sales enablement strategies that align with buyer needs and go-to-market priorities.
- Measure campaign performance, ROI, and overall impact.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- 8+ years of strategic marketing and/or integrated marketing management experience.
- Extensive knowledge of marketing strategy across multiple channels.
- Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions.
- Clear understanding of the modern marketing landscape, including digital marketing, demand generation, personalization, sales enablement/effectiveness, attribution reporting, and campaign management.
- Strong writing skills for marketing materials and experience in annual planning documents and other marketing deliverables.
- Successful track record of cross-functional collaboration with teams, contributors, and stakeholders across various seniority levels.
- Detail-oriented with strong analytical and business problem-solving skills.
- Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
- Ability to rapidly prioritize and respond to changing business needs and external market dynamics.
- Ability to successfully operate in a hybrid work environment with in-office expectations of two days per week.
Benefits
- Health Insurance
- Retirement Plan
- Disability benefits
- Paid Time Off program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategydigital marketingdemand generationsales enablementattribution reportingcampaign managementmarket researchperformance trackingROI measurementcustomer journey optimization
Soft Skills
strong writing skillsanalytical skillsbusiness problem-solvingcross-functional collaborationdetail-orienteddata-drivenresults-orientedprioritizationadaptabilitycommunication
Certifications
Bachelor's degree in marketingBachelor's degree in communications