Head of Brand – Corporate Marketing

Veriff

Head of Corporate Marketing at Veriff shaping brand narrative and leading marketing initiatives in identity verification. Building a high-impact brand and content engine to enhance market presence.

Posted 7/9/2026full-timeRemote • 🇺🇸 United StatesLead💰 $220,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy, content development, and digital storytelling, with a strong focus on driving market presence and conversion in the B2B technology sector. Proven ability to lead high-performing teams and implement AI-enabled marketing operations to enhance brand authority and engagement.

Highest-signal resume keywords

Brand Strategy OwnershipContent DevelopmentDigital StorytellingMarketing LeadershipTeam Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyCreative StrategyDigital MarketingBrand ArchitectureData ReportingAI-Assisted WorkflowsVisual IdentityMessaging FrameworkPerformance MeasurementNarrative Development

Soft Skills

Exceptional CommunicationStorytelling InstinctsCollaborationLeadershipQuality Assurance

Tools & Technologies

Marketing Automation ToolsContent Management SystemsAnalytics PlatformsSocial Media PlatformsWeb Development Tools

Industry Keywords

B2B TechnologySaaSIdentity VerificationFintechSecurity

About the role

Key responsibilities & impact

Own Veriff’s brand platform (positioning, narrative, visual identity, and voice) and ensure it is applied consistently across every customer, partner, and employee touchpoint
Own Veriff's brand architecture and messaging framework across corporate, product, and solution marketing.
Translate our trust infrastructure positioning into a clear, differentiated market narrative that sets us apart in a crowded identity verification landscape
Partner closely with Product and Product Marketing to evolve the narrative as our portfolio and category expand
Lead category-building initiatives that position Veriff as a leader in digital trust
Build and own a content strategy that serves both pipeline and brand goals with efficient and transparent data reporting
Develop a content engine that equips Sales with high-impact, credible materials for priority accounts and deals while establishing Veriff as the authority in identity and trust
Oversee the development of customer stories, thought leadership, solution messaging, sales content, and digital experiences that establish Veriff as the category leader.
Partner closely with Revenue Marketing to ensure content drives conversion and enterprise pipeline, not just awareness
Implement AI-assisted workflows to scale content production without sacrificing quality
Own the strategy for how Veriff's brand and content are activated across owned channels, including web, social, and digital experiences.
Build an authentic and credible executive social presence that strengthens brand authority and market relevance
Amplify key moments including product launches, customer wins, and thought leadership to maximize reach and share of voice
Lead the creative and web development team responsible for all brand-aligned visual output across marketing, web, events, and sales enablement
Establish and maintain a design system that enables teams across Veriff to produce high-quality, on-brand work at scale
Partner with Revenue Marketing and Product Marketing to ensure messaging is consistent and effective across all customer touchpoints
Collaborate closely with Sales and Account Management to support pipeline through customer stories, vertical narratives, and deal-enabling content
Measure and report on brand awareness, website engagement, content performance, and pipeline influence.

Requirements

What you’ll need

10+ years of marketing leadership experience, including ownership of brand, corporate marketing, or creative strategy in a B2B technology or SaaS company
Proven ability to build and lead lean, high-performing teams that deliver outsized impact
A track record of elevating a company’s market presence through brand, content, creative, and digital experiences with clear business results
Strong content and storytelling instincts. You know how to build narrative that resonates and converts
Strong understanding of modern brand building, content strategy, digital storytelling, and AI-enabled marketing operations.
Experience operating in a fast-moving, high-growth environment, ideally in identity, fintech, security, or a related category
Exceptional communication skills and a high bar for quality in everything that leaves your team
Experience managing agencies and external partners to extend team impact

Benefits

Comp & perks

Flexibility to work from home
Stock options that ensure your share in our success
Extra recharge days on top of your annual vacation
Extensive medical, dental, and vision insurance to ensure you’re feeling great physically and mentally
Learning and Development and Health and Sports budget that you are free to tailor to your own needs
Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary