Head of Product Marketing

Veriff

Head of Product Marketing at Veriff driving market understanding and product positioning in B2B SaaS. Leading a lean team to enhance vertical strategies and competitive intelligence.

Posted 7/9/2026full-timeRemote • 🇺🇸 United StatesLead💰 $220,000 - $250,000 per yearWebsite

About the role

Key responsibilities & impact

Own Veriff’s messaging architecture from company narrative to product, persona, and vertical levels
Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers
Ensure consistency across sales conversations, content, and market-facing communications
Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing
Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity
Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling
Partner closely with Sales leadership to align on priorities and continuously improve what’s used in the field
Drive adoption through training, onboarding, and tight feedback loops
Own Veriff’s competitive strategy, tracking positioning, product evolution, and win/loss dynamics
Translate insights into clear, actionable guidance for Sales and updates to positioning
Stay ahead of category shifts across identity, fraud, and trust infrastructure
Own go-to-market strategy for key segments: Financial Services, Marketplaces, and Resellers
Build complete vertical narratives including buyer, problem, solution, proof points, and differentiation
Ensure vertical strategies are activated consistently across campaigns, content, and sales motions
Own GTM for product launches and major releases from positioning through market activation
Partner with Product to ensure commercial readiness including packaging, pricing input, and sales readiness
Define success metrics and feed learnings back into future launches and product strategy

Requirements

What you’ll need

10+ years in product marketing within B2B SaaS, including leadership experience
Deep expertise in positioning and messaging. You’ve built it from the ground up and validated it in market
A track record of sales enablement that drove measurable impact on deals and revenue
Experience building competitive intelligence programs that influence strategy and sales behavior
Strong vertical or segment GTM experience
Experience in identity, security, fintech, or related space is a plus
Exceptional writing and communication skills with a high bar for quality
Proven ability to operate as a true partner to Sales and Product

Benefits

Comp & perks

Flexibility to work from home
Stock options that ensure your share in our success
Extra recharge days on top of your annual vacation
Extensive medical, dental, and vision insurance to ensure you’re feeling great physically and mentally
Learning and Development and Health and Sports budget that you are free to tailor to your own needs
Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PositioningMessagingSales EnablementCompetitive PositioningMarket ActivationSuccess Metrics DefinitionVertical Narrative DevelopmentBuyer Persona DefinitionDeal Velocity ImprovementTraining and Onboarding

Soft Skills

CollaborationCommunicationPartnershipFeedback Loop ManagementStrategic Thinking