Product Manager

Vericel® Corporation

full-time

Posted on: 8/28/2025

Origin: • 🇺🇸 United States • Massachusetts

✨ AI Apply

Mid-LevelSenior

About the role

Responsible for growth and market leadership of the burn care franchise; develop and execute HCP marketing strategies that drive brand awareness, customer engagement, and commercial performance across burn centers and hospitals.
Lead key brand initiatives and programs to optimize brand performance.
Develop deep understanding of the product portfolio, including competitive landscapes, sales processes, and market forces to inform long-term strategic brand planning.
Implement strategic and tactical product marketing plans to ensure optimal business results.
Manage national and regional conferences strategy and sponsorship execution; support conference planning, speaker programs, and peer-to-peer engagement activities.
Partner with sales and medical teams to identify, engage, and partner with burn care key opinion leaders (KOLs); lead promotional campaigns, educational content, and digital marketing initiatives.
Create and maintain sales tools, training materials, and messaging guides to support field execution; analyze sales performance and customer feedback to refine messaging and tactics.
Refresh and manage product positioning, messaging, and differentiation throughout product lifecycle.
Allocate resources and manage a multi-million dollar annual brand budget; monitor program progress and report to senior management.

Bachelor’s degree, preferably in Business, Marketing, Life Sciences or related field.
Minimum of 5 years of experience conducting or managing in pharmaceutical, biotech, consulting or similarly regulated industry.
Experience in burn care, wound care, cell therapy or rare disease therapeutic areas strongly preferred.
Experience with Veeva Promo Mats and Medical/Legal/Regulatory review processes.
Strong technical/analytical skills to identify and solve problems.
Ability to develop analysis and presentations with standard tools (i.e., Excel, PowerPoint).
Proven ability to manage multiple projects concurrently; strong time management skills.
Excellent oral and written communication skills, with ability to interface with all levels of management and multiple departments.
Track record for completing assignments on-time and on-budget.
Willingness to work collaboratively and incorporate diverse perspectives into project decision-making.
Entrepreneurial with a bias toward action; resourceful, tenacious and results oriented.
Enjoys working in a fast-paced, small-company environment.
Preferred: Experience developing market/product forecasting based on market research output.