Product Management Manager – HR Systems
Wells Fargo
ServiceNow
Product Manager
Vericel® Corporation
full-time
Posted on:
Location: Massachusetts • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Responsible for growth and market leadership of the burn care franchise; develop and execute HCP marketing strategies that drive brand awareness, customer engagement, and commercial performance across burn centers and hospitals.
- Lead key brand initiatives and programs to optimize brand performance.
- Develop deep understanding of the product portfolio, including competitive landscapes, sales processes, and market forces to inform long-term strategic brand planning.
- Implement strategic and tactical product marketing plans to ensure optimal business results.
- Manage national and regional conferences strategy and sponsorship execution; support conference planning, speaker programs, and peer-to-peer engagement activities.
- Partner with sales and medical teams to identify, engage, and partner with burn care key opinion leaders (KOLs); lead promotional campaigns, educational content, and digital marketing initiatives.
- Create and maintain sales tools, training materials, and messaging guides to support field execution; analyze sales performance and customer feedback to refine messaging and tactics.
- Refresh and manage product positioning, messaging, and differentiation throughout product lifecycle.
- Allocate resources and manage a multi-million dollar annual brand budget; monitor program progress and report to senior management.
Requirements
- Bachelor’s degree, preferably in Business, Marketing, Life Sciences or related field.
- Minimum of 5 years of experience conducting or managing in pharmaceutical, biotech, consulting or similarly regulated industry.
- Experience in burn care, wound care, cell therapy or rare disease therapeutic areas strongly preferred.
- Experience with Veeva Promo Mats and Medical/Legal/Regulatory review processes.
- Strong technical/analytical skills to identify and solve problems.
- Ability to develop analysis and presentations with standard tools (i.e., Excel, PowerPoint).
- Proven ability to manage multiple projects concurrently; strong time management skills.
- Excellent oral and written communication skills, with ability to interface with all levels of management and multiple departments.
- Track record for completing assignments on-time and on-budget.
- Willingness to work collaboratively and incorporate diverse perspectives into project decision-making.
- Entrepreneurial with a bias toward action; resourceful, tenacious and results oriented.
- Enjoys working in a fast-paced, small-company environment.
- Preferred: Experience developing market/product forecasting based on market research output.
