Director, Client Growth

Vericast

Director driving Marketing Solutions growth for Vericast, a financial-institution performance partner. Expanding bank and credit-union accounts through consultative selling and new-business development.

Posted 8/21/2026full-timeRemote • Texas • 🇺🇸 United StatesLead💰 $150,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales with a focus on marketing solutions for financial institutions, leveraging strong consultative selling and relationship management skills to drive revenue growth. Proficient in managing complex sales cycles and developing strategic account plans to meet client objectives.

Highest-signal resume keywords

B2B Sales ExperienceMarketing Solutions SalesAccount Growth StrategiesConsultative Selling SkillsCRM Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Cycle ManagementRevenue ForecastingDemand GenerationAccount Portfolio ManagementDigital Marketing KnowledgeCustomer Acquisition StrategiesMarketing Technology ExpertiseROI FrameworksPresentation SkillsNegotiation Skills

Soft Skills

Relationship ManagementCommunication SkillsProblem-Solving SkillsStrategic ThinkingCollaboration Skills

Tools & Technologies

CRM PlatformsSales Enablement ToolsMicrosoft 365HighspotGong

Industry Keywords

Financial InstitutionsBanksCredit UnionsMarketing AgencyMartechAdtechCustomer EngagementMedia SolutionsDigital Marketing ServicesCampaign Strategy

About the role

Key responsibilities & impact

Drive profitable revenue growth across an assigned portfolio of banks and credit unions
Identify, create, and close new Marketing Solutions opportunities within existing Vericast clients
Own a portfolio of approximately 15–20 mid-market financial institutions based on growth potential
Serve as the full sales-cycle owner and primary relationship holder for Marketing Solutions
Develop executive-level relationships and uncover client challenges
Build strategic marketing plans and close new business
Retain and grow each account after the sale
Own and grow assigned accounts across the full sales cycle
Develop and execute account growth strategies to increase Marketing Solutions revenue and wallet share
Build relationships with CMO, Head of Marketing, Chief Digital Officer, Retail Banking leaders, and other senior decision makers
Develop strategic account plans aligned with client business objectives
Create demand through proactive outreach, networking, and consultative engagement
Manage prospecting through contract execution, onboarding, and ongoing account ownership
Conduct discovery sessions and present Vericast Marketing Solutions offerings
Develop business cases and ROI-driven recommendations
Forecast pipeline, opportunities, and bookings
Partner with Client Strategy, Product, Analytics, Sales Enablement, Marketing, and other internal teams
Coordinate resources throughout the sales process to maximize client value and close rates
Provide voice-of-customer feedback to product and leadership teams
Maintain a healthy pipeline to achieve and exceed annual bookings targets
Generate meetings, opportunities, and qualified pipeline
Use CRM and sales technology tools to manage account activity, opportunity progression, and forecasting

Requirements

What you’ll need

7+ years of successful B2B sales experience with a true hunter track record
Experience working for a marketing agency, media organization, martech company, adtech company, customer engagement provider, or similar environment
Experience selling marketing solutions, digital marketing services, media solutions, marketing technology, or related offerings
Experience selling into financial institutions, including banks and credit unions
Experience managing strategic account portfolios and growth initiatives
Strong consultative and solution-selling skills
Proven record of meeting or exceeding revenue and bookings targets
Demonstrated ability to prospect and create demand within existing or assigned accounts
Experience selling to executive and economic buyers
Excellent communication, presentation, negotiation, and relationship management skills
Ability to manage complex sales cycles involving multiple stakeholders
Knowledge of digital marketing, customer acquisition, customer retention, personalization, analytics, campaign strategy, customer data platforms, and marketing technology ecosystems
Familiarity with marketing measurement, attribution, and ROI frameworks
Proficiency with CRM platforms for pipeline management, forecasting, and account activity tracking
Familiarity with sales enablement and content management platforms, e.g., Highspot and Gong
Comfortable working within Microsoft 365, including Outlook, Teams, and SharePoint
50%+ travel required
Bachelor's degree preferred
Master's degree preferred

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
401K with company match
Generous PTO allowance
Life insurance
Employee assistance
Pet insurance
Workplace flexibility
Sales incentive/commission program