Director, Performance Media Strategy

Vericast

Director of Performance Media Strategy at Vericast leading omni-channel digital media strategies for financial institutions. Overseeing execution, optimization, and team leadership across multiple channels and clients.

Posted 7/24/2026full-timeRemote • Texas • 🇺🇸 United StatesLead💰 $165,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading omni-channel performance marketing programs, with a strong focus on Programmatic, Paid Search, and Paid Social strategies. Proven ability to manage teams, optimize campaign performance, and translate insights into actionable business recommendations.

Highest-signal resume keywords

Omni-Channel Performance MarketingTeam LeadershipCampaign OptimizationDigital Media StrategyBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic AdvertisingPaid SearchPaid SocialCampaign Performance AnalysisDigital ActivationBudget AllocationQuality AssuranceAudience TargetingBidding StrategiesMeasurement Frameworks

Soft Skills

CoachingCollaborationCommunicationAccountabilityInnovation

Industry Keywords

Digital MediaPerformance MarketingMarketing StrategyFinancial Services MarketingRegulated Industry Marketing

About the role

Key responsibilities & impact

Lead execution of omni-channel performance marketing programs across Programmatic, Paid Search, Paid Social, and related digital channels;
Ensure campaign strategies are implemented accurately and consistently against client objectives and success metrics;
Establish best practices for campaign setup, activation, optimization, pacing, and quality assurance;
Drive continuous improvement of performance through audience, creative, bidding, budget allocation, and channel optimization strategies;
Monitor campaign delivery and performance to proactively identify risks and opportunities.
Lead, coach, and develop a team of media specialists responsible for day-to-day campaign execution;
Establish clear goals, performance expectations, and development plans for team members;
Foster a culture of accountability, collaboration, innovation, and operational excellence;
Build scalable processes and workflows that support growth and efficiency across the media organization.
Partner with Client Services leaders to ensure media strategies align with client business objectives and performance expectations;
Collaborate with Product leaders to provide market feedback, campaign insights, and recommendations for channel enhancements;
Communicate performance trends, optimization opportunities, and strategic recommendations to internal stakeholders and clients when appropriate;
Act as the escalation point for complex campaign, platform, or delivery issues.
Translate campaign results into actionable business insights and recommendations;
Identify patterns, trends, and learning opportunities across client portfolios;
Partner with Analytics teams to develop measurement frameworks and reporting enhancements;
Influence future media strategies by sharing channel performance learnings, market trends, and optimization opportunities.

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Business, Communications, or related field required.
10+ years of digital media, performance marketing, or marketing strategy experience.
5+ years managing teams within a digital media, agency, or marketing organization.
Deep expertise across Programmatic, Paid Search, Paid Social, and multi-channel digital activation.
Experience managing large-scale media budgets and performance-based marketing programs.
Proven ability to lead high-performing teams and drive operational excellence.
Experience presenting strategic recommendations and performance results to senior leadership and clients.
Financial services or regulated-industry marketing experience preferred.

Benefits

Comp & perks

medical, dental and vision coverage
generous PTO allowance
life insurance
employee assistance
pet insurance