Marketing Director

Vericast

Director of Marketing overseeing strategic positioning and go-to-market execution at Vericast. Leading creative initiatives and managing product launches to drive impactful marketing outcomes.

Posted 6/6/2026full-timeRemote • Texas • 🇺🇸 United StatesLead💰 $150,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Oversee strategic positioning and go-to-market execution of new products and solutions
Lead creative team in positioning and promoting the Vericast Brand
Develop differentiated product positioning, messaging frameworks, and value propositions
Ensure consistent messaging across campaigns, content, events, and sales materials
Manage end-to-end go-to-market planning for new products and strategic initiatives
Mentor and develop creative team members

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Communications or related field (required)
8–12+ years of experience in product marketing, B2B marketing, financial services, fintech, SaaS, or related industries
Demonstrated ability to manage external partnerships and negotiate contracts
High degree of professionalism and confidence working with executives, SMEs, and cross-functional teams
Ability to manage multiple priorities, deadlines, and cross-functional initiatives
Experience with GTM launch strategies
Experience with the creative development process from concept through implementation

Benefits

Comp & perks

medical, dental and vision coverage
401K with company match
generous PTO allowance
life insurance
employee assistance
pet insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingB2B marketinggo-to-market strategiescreative development processmessaging frameworksvalue propositionscampaign managementfinancial servicesfintechSaaS

Soft Skills

leadershipmentoringnegotiationprofessionalismconfidencecross-functional collaborationtime managementprioritizationcommunicationteam development

Certifications

Bachelor’s Degree in MarketingBachelor’s Degree in Communications