Senior Principal – Bank & Credit Union Marketing
Vericast
full-time
Posted on:
Location Type: Remote
Location: Remote • Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $180,000 - $200,000 per year
Job Level
Senior
About the role
- Drive revenue growth by expanding existing banking and credit union client relationships and acquiring new 'on-strategy' clients
- Own and exceed annual revenue targets of $5M-$12M through consultative selling of marketing strategy and transformation services
- Develop and maintain C-level relationships with CMOs, heads of retail banking, heads of lending, Chief Compliance Officers, and other senior executives at target financial institutions
- Lead and mentor multi-disciplinary teams of Account Executives, strategists, creatives, and data analysts to drive successful opportunity pursuit
- Lead proposal development, pitch presentations, and contract negotiations for complex, multi-million dollar marketing engagements
- Identify cross-sell and upsell opportunities within existing accounts to maximize client lifetime value
- Position the firm as the premier marketing strategy partner for mid-market banks and credit unions
- Serve as the expert lead on campaign strategy, including audience selection, omni-channel execution, and marketing analytics
- Ensure successful implementation of marketing technology solutions and data-driven marketing capabilities
- Continuously monitor marketing performance and client satisfaction to ensure business outcomes and long-term value realization
- Drive innovation in service offerings, methodologies, and delivery approaches
- Act as trusted advisor to client executives on marketing transformation and customer growth strategies
Requirements
- Bachelor's degree required; MBA or advanced degree in Marketing, Business, or related field (strongly preferred)
- Minimum 15+ years of experience in management consulting, marketing consulting, or agency leadership roles
- Demonstrated track record of success in financial services, with deep expertise in retail banking and/or credit union sectors
- Proven ability to consistently meet or exceed sales targets of $5M+ annually
- Experience leading complex marketing transformation engagements for financial institutions
- Track record of building and maintaining C-level client relationships
- Previous experience at Big 4 consulting firms, Tier 1 consultancies, or leading marketing agencies strongly preferred
- Partner, Managing Director, Principal, or Senior Manager level experience required
Benefits
- Medical, dental and vision coverage
- 401K with company match
- Generous PTO allowance
- Life insurance
- Employee assistance
- Pet insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
consultative sellingmarketing strategymarketing transformationcampaign strategyomni-channel executionmarketing analyticsdata-driven marketingproposal developmentcontract negotiationscross-sell and upsell strategies
Soft skills
leadershipmentoringrelationship buildingclient advisoryinnovationcommunicationteam collaborationstrategic thinkingproblem-solvingclient satisfaction monitoring
Certifications
Bachelor's degreeMBAadvanced degree in Marketingadvanced degree in Business