Veremark

Demand Gen Marketing Manager

Veremark

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇪🇺 Anywhere in Europe

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Job Level

Mid-LevelSenior

About the role

  • Plan and execute targeted demand generation campaigns across EMEA, aligned to priority segments, regions and sales goals.
  • Run webinars and in-person events end-to-end, including planning, promotion, execution, follow-up and performance analysis.
  • Build and optimise lead nurture journeys to convert interest into demo requests and sales-ready leads.
  • Work closely with EMEA sales teams to support pipeline creation, align on campaign priorities, and improve lead quality and conversion.
  • Own campaign execution across key channels including email, paid media, and marketing automation.
  • Track and report on demand generation performance, including demo requests, lead quality and conversion, using insights to continuously improve results.
  • Support account-based and highly targeted campaigns in partnership with Sales and Revenue Operations.

Requirements

  • 5+ years of experience in B2B demand generation or growth marketing, ideally in a SaaS or scale-up environment.
  • Proven experience running webinars, events and integrated campaigns that drive leads and demo requests.
  • Strong experience building and optimising lead nurture journeys using marketing automation tools.
  • Comfortable working closely with sales teams and being accountable for lead quality and pipeline contribution.
  • Highly organised, execution-focused and data-driven, with the ability to manage multiple campaigns in parallel.
  • Experience working across EMEA markets is strongly preferred.
  • Experience in HR tech, compliance, RegTech or complex B2B buying journeys is a plus.
Benefits
  • Competitive compensation
  • Flexible working hours
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationgrowth marketinglead nurture journeyscampaign executionperformance analysispipeline creationconversion optimizationevent managementdata-driven decision makingmulti-campaign management
Soft skills
highly organizedexecution-focusedaccountabilitycollaborationcommunicationadaptabilitystrategic thinkingproblem-solvingattention to detailtime management