Senior Performance Marketing Manager
Veremark
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
SeniorLead
About the role
- Own and scale paid search across priority regions, with full responsibility for Google Ads performance, structure and efficiency.
- Rebuild and optimise account structures around buyer intent and commercial outcomes, expanding high-intent keyword coverage and improving Quality Score, CTR and conversion performance through tighter alignment between search intent, ad messaging and landing pages.
- Partner closely with Marketing, Revenue Operations and Sales to ensure conversion events reflect commercial value, lead quality aligns with sales capacity, and CAC and payback remain appropriate for a Series B growth model.
- Continuously test, learn and refine performance, scaling what works while balancing short-term optimisation with long-term scalability.
- Build clear performance frameworks, reporting and playbooks that define what “good” looks like as spend, geography and complexity increase.
- Support the evolution of performance marketing at Veremark, including future channel expansion and contributing to building a broader performance function over time.
Requirements
- 7–12+ years’ experience in performance marketing, ideally in B2B SaaS or regulated markets, with hands-on responsibility for Google Ads in a high-growth environment.
- Proven experience operating in a Series B or similar scale-up, including restructuring complex accounts to improve efficiency and scale.
- Strong understanding of search intent, keyword strategy and Quality Score drivers, with a commercial, data-driven mindset focused on pipeline and revenue impact.
- Comfortable working cross-functionally with marketing, sales and revenue operations, and being accountable for outcomes, not just activity.
- A hands-on operator who is comfortable executing now while building for scale.
- Experience in HR tech, compliance, RegTech or complex B2B buying journeys is a plus, as is experience bringing performance marketing in-house from agencies.
Benefits
- We are an all-remote organisation with ~200 people globally.
- We value Trust, Integrity, Data and Experience in everything we do.
- Veremark operates in high-trust, regulated markets and partners with leading platforms across the People & Talent ecosystem.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Google Adsperformance marketingkeyword strategyQuality Scoreconversion performancedata-driven mindsetaccount restructuringB2B SaaShigh-growth environmentpipeline impact
Soft skills
cross-functional collaborationaccountabilityhands-on operationstrategic thinkingcommunicationadaptabilityproblem-solvingleadershipanalytical skillsperformance optimization