Marketing Operations Manager

Vercel

Marketing Operations Manager running Vercel’s martech, data, and lifecycle automation systems. Using AI-native tools to accelerate SaaS go-to-market operations and pipeline generation.

Posted 8/17/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $140,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in administering and optimizing marketing technology stacks, including Customer.io and Salesforce, while ensuring data hygiene and governance. Proficient in building and launching marketing campaigns, automating workflows, and utilizing AI-native development tools to enhance operational efficiency.

Highest-signal resume keywords

Marketing Operations ExperienceMarketing Automation PlatformsCRM SystemsData Quality OrientationSQL Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing OperationsData GovernanceSQLAutomationCampaign Management

Soft Skills

Detail OrientationProblem OwnershipAdaptability

Tools & Technologies

Customer.ioSalesforceVercelTray.ioRudderStack

Industry Keywords

SaaSHigh-Growth StartupsLead ProgressionSegmentationPersonalization

Tech Stack

Tools & technologies

SQLTypeScript

About the role

Key responsibilities & impact

Administer the core martech stack, including Customer.io and integrations with Salesforce, Snowflake, and downstream systems
Build, QA, and launch marketing campaigns and email programs with Growth Marketing
Design and maintain lifecycle, nurture, and automation flows for lead progression, segmentation, and personalization
Own data hygiene and governance across marketing systems, including deduplication, normalization, enrichment, and data standards
Use v0, Claude Code, and Vercel to build internal helpers, automate repetitive workflows, and prototype operations solutions
Partner with RevOps and GTM Analytics to ensure reliable lead flow and reporting
Proactively identify gaps, bottlenecks, and technical debt
Report to the Senior Manager, Marketing Operations

Requirements

What you’ll need

5+ years of Marketing Operations experience in SaaS or high-growth startups
Hands-on administration, improvement, and automation of martech stacks
Deep familiarity with marketing automation platforms such as Customer.io or Marketo
Familiarity with CRM systems such as Salesforce
Experience with integration and data-routing tools such as Tray.io, RudderStack, or Segment
Hands-on experience with AI-native development tools such as v0, Cursor, or similar
Ability to read and lightly edit code
Ability to write basic SQL to pull and validate data
Strong data-quality and detail orientation
Experience working in ambiguous, fast-moving environments and owning problems end to end
Preferred/bonus: TypeScript, advanced SQL, GTM data modeling, PLG systems, developer-focused products, internal tools, ops automations, or Vercel-like web platforms

Benefits

Comp & perks

Competitive compensation package, including equity
Inclusive Healthcare Package
Mentorship and attendance at events to build network and skills
Flexible Time Off
Gear needed to perform the role
WFH budget to outfit your workspace