Senior Integrated Campaigns Manager

Vercel

Senior Integrated Campaigns Manager at Vercel leading global, multi-channel marketing campaigns driving awareness and adoption. Collaborates with cross-functional teams to unify marketing efforts.

Posted 7/22/2026full-timeSan Francisco • California, New York, Texas • 🇺🇸 United StatesSenior💰 $150,000 - $207,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading global integrated marketing campaigns, with a focus on B2B strategies tailored for developer audiences. Proficient in program management, data analysis, and storytelling to drive pipeline and revenue impact.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Campaign ManagementData Analysis and KPI DefinitionProgram Management SkillsStorytelling and Messaging Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Strategy DevelopmentPerformance MarketingMulti-Channel Program ExecutionKPI ReportingAudience Segmentation

Soft Skills

Stakeholder CoordinationAutonomy in Fast-Paced EnvironmentsMentoring and Guiding Best Practices

Industry Keywords

Developer ToolsCloud InfrastructureTechnical SaaS ProductsDemand GenerationGlobal Campaigns

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measurement, and iteration.
Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, product leaders, and enterprise buyers.
Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every touchpoint ladders up to a unified story.
Partner with Strategic Events and Field Marketing to extend campaigns into trade shows, regional events, and developer meetups to create experiences that reinforce the campaign narrative in person.
Align with Sales and BDR leadership so campaigns fuel outbound motions with the right messaging, content, and follow-up plays that convert.
Build and maintain the global campaign calendar, managing dependencies, sequencing, and regional alignment across functions and time zones.
Define success metrics upfront, then measure, report, and optimize by running structured experiments across creative, messaging, channels, and audience segments.
Mentor and guide campaign best practices across the marketing org, raising the bar for how Vercel plans and ships integrated programs.

Requirements

What you’ll need

7+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns — within developer tools, cloud infrastructure or other technical SaaS products.
A proven track record of owning global, full-funnel campaigns end to end, with clear pipeline and revenue impact you can point to.
Deep understanding of developer audiences and the nuances of marketing technical products without dumbing them down.
A strong storyteller who can shape a campaign narrative and hold it consistent across every channel and region.
Exceptional program management skills: you can coordinate across regions, time zones, and a dozen stakeholders without dropping threads.
Data-fluent, with hands-on experience defining KPIs, building reporting, and using performance data to make optimization calls.
Comfortable operating with autonomy in a fast-paced, high-growth environment where priorities evolve quickly.

Benefits

Comp & perks

Competitive compensation package, including equity.
Inclusive Healthcare Package.
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
Flexible Time Off.
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.