Performance Marketing Manager

Vercel

Performance Marketing Manager at Vercel owning paid acquisition across major platforms. Focused on scalable, profitable customer acquisition for self-serve and enterprise motions through innovative strategies.

Posted 6/9/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesMid-LevelSenior💰 $150,000 - $188,000 per yearWebsite

About the role

Key responsibilities & impact

Paid acquisition end to end across Google Search and YouTube, Meta, LinkedIn, and emerging channels, driving signups, activations, and pipeline
Multi-million-dollar annual paid media spend, where you beat ROAS and CAC targets and lower CAC over time
AI-driven operating leverage, building agents, automations, and AI-assisted workflows that compress campaign turnaround and scale creative production
Creative and audience testing, where you systematically find (and sometimes design) winning creative and audience segments, using AI to generate and iterate variants at high velocity
Measurement and attribution, building funnel reports and cohort analyses with Analytics, and owning event-based tracking, pixels, and conversion APIs so the data stays clean
Performance reporting, where you surface actionable insights and clear recommendations to leadership on a regular cadence
Cross-functional alignment with Product Marketing, Demand Generation, Lifecycle, Creative, and Marketing Operations on targeting, messaging, and down-funnel conversion

Requirements

What you’ll need

5+ years running and scaling paid performance campaigns at high-growth B2B SaaS, developer tools, or consumer tech companies
Demonstrated AI-native habits, where you reach for AI by default and have built agents, automations, or workflows that changed how you operate (if you've automated parts of your own job, that's a strong signal)
Hands-on expertise with Meta Ads, Google Search and YouTube, and LinkedIn Ads, with TikTok Ads or programmatic as a bonus
A track record managing $1M to $5M+ in annual paid media budgets and beating ROAS and CAC goals
Fluency in data and analytics and storytelling with campaign data and testing and evaluating audience performance
Strong copywriting instincts and taste in performance creative, and ability to scale taste with AI
Clear written and verbal communication that lands with both technical developers and enterprise buyers
A bias for action - you can just ship things.

Benefits

Comp & perks

Competitive compensation package, including equity.
Inclusive Healthcare Package.
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
Flexible Time Off.
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid acquisitioncampaign managementAI-driven workflowscreative testingaudience testingmeasurement and attributiondata analyticscopywritingperformance reportingconversion tracking

Soft Skills

communicationcross-functional alignmentstorytellingbias for actioncreative instincts