Director, Commercial Sales – EMEA

Vercel

Head of Commercial Sales leading sales team across EMEA at Vercel, driving revenue attainment. Collaborating with cross-functional teams to build a scalable sales engine.

Posted 4/25/2026full-timeLondon • 🇬🇧 United KingdomLead💰 €300,000 - €330,000 per yearWebsite

Tech Stack

Tools & technologies

CloudJavaScriptNext.js

About the role

Key responsibilities & impact

Own the EMEA Commercial sales number - pipeline, forecasting, and revenue attainment across the mid-market and growth segment.
Hire, onboard, and develop a team of Commercial AEs, building a culture of high activity, sharp qualification, and consistent execution.
Drive a high-velocity sales motion with shorter cycles, strong outbound discipline, and efficient deal management.
Coach AEs on territory planning, prospecting strategies, and how to sell to technical and business stakeholders at scaling companies.
Partner with Marketing and SDR leadership to build and convert pipeline across EMEA - inbound and outbound.
Develop and iterate on Commercial-specific messaging and positioning that resonates with engineering leaders and CTOs at growth-stage companies.
Accurately forecast and report on team activity and revenue to EMEA sales leadership.
Build scalable processes, playbooks, and onboarding frameworks that let the team ramp quickly and perform consistently.
Collaborate cross-functionally with CS, Product, and Legal to ensure smooth handoffs and strong retention in the commercial segment.
Identify expansion opportunities within the existing commercial customer base and coach AEs to grow accounts over time.
Represent Vercel at EMEA industry events, developer conferences, and customer-facing engagements.

Requirements

What you’ll need

3+ years of sales leadership experience in a SaaS or technical software environment, with a strong track record managing high-velocity commercial or mid-market teams.
Proven ability to hire, ramp, and develop commercial AEs in a competitive market.
Deep understanding of commercial sales motions - you know how to run a tight pipeline, coach on qualification, and keep deal velocity high without sacrificing quality.
Experience selling into engineering, product, or technical leadership at scaling or growth-stage companies.
Data-driven approach to running a team - you use metrics to identify coaching opportunities, forecast accurately, and iterate on process.
Hands-on leader who is comfortable being in deals, on calls, and in the weeds when your team needs it.
Fluency in English required; additional European language skills (French, German, Italian, Spanish and Arabic) are a strong plus given the EMEA scope.
Familiarity with developer tooling, frontend infrastructure, or cloud platforms is a significant advantage.
Familiarity with Vercel, Next.js, or the modern web development ecosystem is a plus.
Based in London.

Benefits

Comp & perks

Competitive compensation package, including equity.
Inclusive Healthcare Package.
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
Flexible Time Off.
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales leadershippipeline managementforecastingdeal managementcoachingterritory planningprospecting strategiesdata-driven decision makingSaaScommercial sales motions

Soft Skills

team developmenthigh activity culturecommunicationcollaborationcoachingadaptabilityproblem-solvingleadershipexecutionrelationship building