Vercel

Head of Field Marketing

Vercel

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, New York

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Salary

💰 $200,000 - $300,000 per year

Job Level

Lead

Tech Stack

CloudJavaScriptNext.js

About the role

  • Define the vision and strategy for field marketing across regions, creating scalable frameworks for events, ABM, and partner plays.
  • Drive flagship hosted, sponsored, and partner events that engage developers and enterprise leaders, from technical workshops and roadshows to high-touch executive dinners.
  • Architect and execute full-funnel ABM strategies for high-value accounts; partner with Sales leadership to design account plays that deliver meetings, pipeline, and revenue.
  • Develop creative, data-informed tactics to move buyers from awareness to decision faster, driving measurable pipeline impact.
  • Build and scale a high-performing team of regional field marketers; inspire and coach them.
  • Work closely with Product Marketing, Developer Experience, Sales, and Partnerships to ensure consistent messaging and positioning.
  • Define success metrics for field marketing, track pipeline creation, deal acceleration, and revenue influence; continuously optimize.
  • Represent Field Marketing in leadership forums, aligning field priorities with GTM strategy.
  • Travel to support major events, executive programs, and field initiatives (~30%).

Requirements

  • 8+ years of experience in field marketing, demand generation, or ABM, with at least 3+ years in a leadership role.
  • Proven success building field programs from scratch and scaling them globally.
  • Experience marketing to technical audiences (developers, CTOs, engineering leaders), ideally in AI, devtools, or cloud computing.
  • Deep expertise in ABM strategy and execution—comfortable designing account plays that tie to revenue outcomes.
  • Strong analytical and operational skills: you use data to guide decisions, test at speed, and refine based on impact.
  • High agency, scrappy, and motivated by results—you see opportunities and act without waiting for permission.
  • Excellent collaborator and communicator; able to operate cross-functionally with ease and inspire confidence at all levels.
  • Strong leadership presence with the ability to recruit, coach, and elevate a high-performing team.
  • Willingness to travel (~30%).