Vercel

Senior Demand Generation Manager

Vercel

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, New York

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Salary

💰 $148,000 - $222,000 per year

Job Level

Senior

Tech Stack

CloudJavaScriptNext.js

About the role

  • Develop and execute global, integrated campaigns that span the entire funnel, driving awareness, engagement, and pipeline for Vercel’s Cloud initiatives and developer tools.
  • Partner with Product Marketing to identify target audiences and craft compelling narratives tailored to each.
  • Build and manage multi-channel programs with growth and performance marketing, leveraging paid, owned, and earned channels.
  • Collaborate with Strategic Events and Field Marketing to create impactful experiences at tradeshows, regional events, and developer meetups.
  • Align closely with Sales and BDR teams to ensure campaigns integrate with outbound motions and drive follow-up that converts.
  • Operate with a test-and-learn mindset using data and experimentation to optimize programs, creative, and messaging.
  • Maintain a global campaign calendar and ensure alignment across regions, functions, and product priorities.

Requirements

  • 5+ years of experience in B2B marketing, ideally in SaaS, developer tools, or cloud platforms.
  • Proven track record of owning and executing global, full-funnel demand generation programs.
  • Strong understanding of developer audiences and the nuances of marketing technical products.
  • Excellent project management skills, with the ability to coordinate across regions, time zones, and stakeholders.
  • Data-driven mindset with experience measuring, reporting, and optimizing marketing performance.
  • Comfortable working in fast-paced, high-growth environments with evolving priorities.