Verato

SEO & CRO Manager – B2B

Verato

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

WordPress

About the role

  • Develop and execute a comprehensive B2B SEO strategy across technical SEO, on-page optimization, and content-driven growth
  • Conduct keyword research focused on high-intent, mid-funnel, and bottom-funnel B2B queries
  • Optimize site architecture, internal linking, and crawlability to improve organic performance
  • Partner with content teams to guide SEO-driven content planning, briefs, and optimization
  • Monitor algorithm updates and evolving search trends (including AI-driven search experiences)
  • Own the CRO roadmap for key website pages (homepage, product pages, landing pages, pricing, demos, forms)
  • Design and execute A/B and multivariate tests to improve conversion rates across the funnel
  • Analyze user behavior using tools like heatmaps, session recordings, and funnel analysis
  • Collaborate with UX/UI, growth marketing product marketing, and vendors to implement and scale winning experiments
  • Track and report on SEO and CRO KPIs, including organic traffic, keyword rankings, conversion rates, pipeline contribution, and revenue impact
  • Build dashboards and insights to communicate performance to stakeholders
  • Use data to prioritize initiatives and continuously refine strategies
  • Work closely with Demand Gen to align SEO and CRO efforts with campaign goals
  • Partner with Sales and RevOps to ensure lead quality and attribution accuracy
  • Collaborate with Engineering on technical SEO improvements and site performance
  • Work closely with UX design in developing test variants and establishing success goals for visitors

Requirements

  • Bachelor's degree in a field approved by the hiring manager
  • 5+ years of experience in SEO and/or CRO, with a strong emphasis on B2B
  • Proven success in improving organic traffic and conversion rates for B2B websites
  • Deep understanding of technical SEO fundamentals (site speed, indexing, schema, Core Web Vitals)
  • Hands-on experience with experimentation frameworks and CRO best practices
  • Strong analytical skills with the ability to translate data into actionable insights
  • Ability to manage several concurrent test projects and prioritize against marketing goals
  • Preferred Experience in B2B SaaS, enterprise software, or complex sales cycles
  • Familiarity with long buying journeys, multiple personas, and gated content strategies
  • Experience optimizing demos, trials, or sales-led funnels
  • Knowledge of AI search, SERP features, and evolving organic discovery channels
  • Required Tools & Technologies: SEO - Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog; Analytics & CRO - Google Analytics, Looker, Hotjar, Crazy Egg, Optimizely, VWO; CMS & Testing - Webflow, WordPress, Contentful, or similar; Collaboration - Jira, Confluence, Notion, Figma
Benefits
  • Empowering teams with the best tools and development opportunities
  • Opportunities to expand knowledge in technology, healthcare, and organizational development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B SEOtechnical SEOon-page optimizationkeyword researchconversion rate optimization (CRO)A/B testingmultivariate testingdata analysissite architecture optimizationuser behavior analysis
Soft skills
analytical skillsproject managementcollaborationcommunicationstrategic thinkingprioritizationstakeholder managementcreativityproblem-solvingadaptability