Verato

Paid Media Manager, Copywriter

Verato

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

Tableau

About the role

  • Plan, launch, and manage paid media campaigns that align with demand generation and revenue goals.
  • Build media plans, set budgets, allocation strategies, and performance forecasts.
  • Monitor and optimize campaigns daily/weekly to improve ROI, CPA, CPL, conversion rates, and revenue attribution.
  • Conduct regular A/B tests on audiences, creatives, ad formats, bidding strategies, and landing pages.
  • Manage ad account structures and develop performance dashboards.
  • Write clear, strategic, and conversion-focused copy for ads across all channels (search, social, display, video).
  • Collaborate with designers to produce high-impact creative assets that are on-brand and performance-oriented.
  • Develop hooks, value propositions, and CTA language informed by audience insights and campaign performance.
  • Maintain messaging consistency across paid channels and landing pages.
  • Track KPIs, analyze trends, and provide actionable insights to stakeholders.
  • Generate weekly and monthly performance reports with recommendations.
  • Work with analytics and operations to ensure tagging, tracking, and attribution are accurate.
  • Partner with Content Marketing and SEO to align paid messaging with organic content and funnel stages.
  • Work with Demand Gen to surface learnings and improve targeting.
  • Collaborate with Product Marketing on campaign themes, feature launches, and customer stories.
  • Identify new paid channel opportunities and emerging formats.
  • Propose strategic initiatives to enhance experimentation velocity and overall performance.
  • Scale winning campaigns and sunset underperforming efforts.

Requirements

  • Bachelor's Degree in an applicable field that is approved by the hiring manager.
  • 4+ years of experience managing paid media in a B2B SaaS or tech environment.
  • Proven track record of scaling paid acquisition channels profitably.
  • Strong writing skills — ability to craft high-impact copy for ads, landing pages, and assets (as needed).
  • Significant experience with Google Ads, LinkedIn Ads, 6sense Ads, and analytics tools (e.g., GA4, Looker, Tableau).
  • Hands on experience articulating data needs and sources to ensure we are capturing what we need to drive reporting and accelerate results.
  • Ability to interpret data and translate performance into strategic decisions.
  • Excellent project management and collaboration skills.
  • Comfortable working in a fast-paced, results-driven environment.
  • Data driven to the core with an obsession for tracking and reporting to prove impact and scale.
Benefits
  • Professional development opportunities
  • Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid media managementA/B testingcopywritingperformance forecastingcampaign optimizationKPI trackingdata analysisconversion rate optimizationbudget allocationperformance reporting
Soft skills
project managementcollaborationstrategic thinkingcommunicationadaptabilitydata-driven decision makingcreativityattention to detailproblem-solvingresults-oriented