Analista de Marketing de Produto
Sklep Recrutamento & Seleção e Consultoria
Marketing Manager – Thyroid
Veracyte, Inc.
full-time
Posted on:
Location Type: Hybrid
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $148,000 per year
Job Level
Mid-LevelSenior
About the role
- Consistently keep a pulse on the latest market and competitor developments and proactively refine strategy, selling direction and tactics as necessary.
- Execute a multi-channel marketing strategy (HCP, Patient, Conference, PR, Advocacy, Societies, Digital, NPP, etc.) by leveraging deep understanding of customers and working closely with the sales force, marketing operations, medical affairs, and other teams across Veracyte.
- Development of digital marketing campaigns, successfully partnering with marketing operations on execution.
- Collaboration with sales team for creation and development of downstream sales collateral.
- Partner with sales training to coordinate new hire and on-going sales training.
- Manage resources for speaker programs and other peer-to-peer education activities. Maintain strong relationships with key customers.
- Direct market research to gain key customer insights and benchmark brand awareness.
- Partner with managed care colleagues to develop a messaging platform and collateral to support commercial payor engagement.
- Manage and optimize the physician user experience, including all materials and processes related to sample collection, test ordering, delivery, and reporting.
- Collaborate seamlessly with other brand leads to align internal resources/attention and leverage synergies across products based on overall corporate strategy and goals.
- Coordinate with other brand leads to execute against select cross portfolio digital and conference tactics in partnership with marketing operations.
Requirements
- Bachelor’s degree in life science required
- 6+ years combined experience in marketing and/or sales required, with 3+ years experience in the medical industry or with healthcare providers
- Excellent presentation, written, verbal communication, and interpersonal skills
- Excellent analytical and technical skills
- Excellent project management skills
- Adaptability to changes and challenges
- Tenacity and the drive to make an impact
- Team player with demonstrated track record of collaboration with others
- Travel for sales meeting, conventions, and home office as needed (20%)
Benefits
- Competitive compensation
- Health insurance
- Retirement plans
- Professional development opportunities
- Bonuses
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingmarket researchsales collateral developmentmessaging platform developmentproject managementcustomer insights analysismulti-channel marketing strategycampaign executionpeer-to-peer education managementphysician user experience optimization
Soft skills
presentation skillswritten communicationverbal communicationinterpersonal skillsanalytical skillsadaptabilitytenacitycollaborationteam playerdrive to make an impact
Certifications
Bachelor’s degree in life science
