Director, Product Marketing – Business Suite

Veracross

Product marketing director shaping Veracross's Fintech and Insurtech solutions for K–12 private schools. Driving global go-to-market strategy, messaging, campaigns, and sales enablement.

Posted 8/23/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesLead💰 $135,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Marketing with a focus on go-to-market strategies for Fintech and Insurtech solutions, while effectively collaborating across teams to drive campaign success and market differentiation in the K–12 education sector.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategyCross-Functional CollaborationAnalytical MindsetK–12 Education Systems Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyMarket AnalysisSales EnablementProject ManagementMessaging Development

Soft Skills

Excellent CommunicationCoaching and MentoringAutonomy in Work

Tools & Technologies

ERP PlatformsSIS PlatformsCRM Platforms

Industry Keywords

EdTechFintechInsurtechB2B TechnologySchool Financial Operations

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Serve as the center of strategy for Veracross's Business Office suite, including Fintech and Insurtech solutions
Decide which campaigns are prioritized, define core messaging, and schedule launches
Direct global demand generation teams in turning strategy into an integrated calendar
Drive the go-to-market process for major Business Office, Fintech, and Insurtech launches from positioning through post-launch performance review
Build and maintain go-to-market playbooks aligning Product, Sales, and Marketing
Become the internal expert on K–12 private school financial operations, including accounting, tuition, compliance, and risk
Conduct competitive and market analysis across EdTech, Fintech, and Insurtech
Identify differentiation opportunities
Partner with Product Management to prioritize roadmap investments based on market demand and customer feedback
Define and evolve the core narrative for the Business Office suite for CFOs, business officers, and heads of school
Ensure consistent messaging across campaigns, sales conversations, product launches, and executive communications
Partner with content, design, and demand-generation teams on web copy, videos, case studies, and presentations
Create sales enablement resources including pitch decks, competitive briefs, battlecards, demo scripts, and FAQs
Partner with marketing and revenue teams on awareness- and pipeline-building campaigns
Measure performance, analyze funnel impact, and iterate on messaging and campaign mix to improve conversion
Mentor product marketing managers, including those outside the direct reporting line
Set the standard for product marketing at Veracross and develop less experienced product marketers
Translate customer and market insights into positioning, launch plans, and enablement tools that drive adoption and growth

Requirements

What you’ll need

8+ years of Product Marketing experience within EdTech, Fintech, SaaS, or related B2B technology, including ownership of go-to-market for a multi-product portfolio
Track record of setting campaign strategy and messaging direction that other teams and functions build from
Excellent communication skills, with the ability to translate complex products into clear, compelling stories for technical and non-technical audiences
Experience working cross-functionally with Sales, Product, Customer Success, and Marketing, including aligning teams without formal authority
Analytical, data-driven mindset
Strong project management discipline
Comfort operating with significant autonomy as an individual contributor
Instinct to coach and develop other marketers, even without a formal reporting relationship
Experience in school financial systems, accounting, tuition management, insurance, or payments (preferred)
Familiarity with ERP, SIS, or CRM platforms (preferred)
Exposure to product-led growth (PLG) strategies and lifecycle marketing (preferred)
Strong understanding of K–12 education systems and private/independent school business operations (preferred)

Benefits

Comp & perks

3 weeks of vacation per year
14 paid holidays per year (including the week off between Christmas and New Year's Eve)
56 Hours of paid sick leave annually
Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits
Performance bonus
Flexible, remote-first work environment
Opportunities for professional growth
Inclusive culture and strong sense of belonging
Consideration and respect are the norm
Support for all team members to reach their full potential