Director of Marketing Operations

Veracross

Marketing operations leader connecting martech, attribution, and revenue outcomes for Veracross’s K-12 school software platforms. Owning systems, data, funnel operations, and cross-functional alignment.

Posted 8/22/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesLead💰 $150,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing technology stack architecture, administration, and governance, with a strong focus on lead scoring models, marketing analytics, and compliance with data privacy regulations. Proven ability to manage vendor relationships and lead cross-functional initiatives to optimize marketing operations.

Highest-signal resume keywords

Marketing Operations LeadershipPardot Marketing AutomationSalesforce CRM ManagementMarketing Analytics and AttributionProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead Scoring ModelsMulti-Touch Attribution ModelsData Quality StandardsSQLAPIsData Warehousing Concepts

Soft Skills

Cross-Functional CollaborationProcess ImprovementTeam Development

Tools & Technologies

LookerTableauPower BI

Industry Keywords

B2B SaaSCAN-SPAMGDPRCCPAEducation Technology

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Own the architecture, administration, and roadmap of the marketing technology stack
Evaluate, select, and implement new tools; manage vendor relationships, contracts, and renewals
Maintain integrations between marketing, sales, and product systems
Establish stack governance, user permissions, workflow documentation, and audit cadence
Design, build, and refine lead scoring models
Own lead lifecycle stage definitions and Marketing-Sales service-level agreements
Build and maintain automated lead routing, alerting, and hand-off workflows
Monitor conversion rates by stage and source and recommend model adjustments
Build multi-touch attribution models and dashboards connecting marketing programs to pipeline, bookings, and ROI
Deliver reporting on campaign performance, funnel velocity, and channel efficiency
Partner with RevOps and Finance on forecasting, pipeline targets, and budget-to-pipeline analysis
Own CRM and marketing automation data quality standards, including deduplication, enrichment, segmentation, and field standardization
Ensure compliance with CAN-SPAM, GDPR, and CCPA and manage subscription/consent preferences
Partner with Sales, RevOps, Customer Success, and IT across the customer lifecycle
Hire, develop, and manage marketing operations and/or automation specialists
Champion experimentation, testing, and continuous process improvement

Requirements

What you’ll need

10+ years of marketing operations experience, including 2+ years in a leadership role, ideally within B2B SaaS
Deep hands-on expertise with a major marketing automation platform (Pardot strongly preferred) and CRM (Salesforce preferred)
Proven experience building and iterating on lead scoring and lifecycle/routing models
Strong command of marketing analytics and attribution, with fluency in tools such as Looker, Tableau, or Power BI
Experience managing a multi-tool martech stack, including vendor evaluation and integration management
Working knowledge of SQL, APIs, or data warehousing concepts is a plus
Excellent project management skills with a track record of leading cross-functional initiatives
Experience in education technology, K-12, or independent school markets is a plus but not required
North America based for integration with key stakeholders from RevOps, BizOps and IT

Benefits

Comp & perks

3 weeks of vacation per year
14 paid holidays per year (including the week off between Christmas and New Year's Eve)
56 Hours of paid sick leave annually
Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits