Marketing and BD Manager
DLA Piper
Field Marketing Manager – APAC
Veracross
full-time
Posted on:
Location Type: Hybrid
Location: Miami • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own the planning and execution of a comprehensive annual events calendar across Asia Pacific, which includes industry conferences, roadshows, executive roundtables, and partner programs (~70% focus) which can be both onsite or remotely.
- Ensure all events and field programs are part of a broader marketing approach — supported by digital, email, and social activities that extend reach and engagement.
- Act as a key contributor to APAC marketing strategy by bringing local knowledge and customer/partner insights into planning.
- Align closely with the field to drive pipeline creation, acceleration and revenue contribution.
- Build programs that strengthen relationships, deepen community engagement, and foster advocacy.
- Manage event and program budgets, measure performance, and report on ROI against business outcomes.
- Work with content, product marketing, and global teams to share insights on customer needs, competitive dynamics and market trends to ensure localization for APAC.
Requirements
- 5+ years of B2B enterprise marketing experience (SaaS/tech preferred), with strong event and campaign expertise.
- Proven ability to design and deliver integrated programs that are both hands-on and measurable, with clear ROI across the funnel.
- Data-driven and creative problem solver, able to adapt programs for local markets while maintaining brand consistency.
- Strategic thinker with a hands-on, execution-oriented mindset able to shift seamlessly from planning to delivery.
- Strong project management and organisational skills, capable of juggling multiple priorities with attention to detail.
- Proactive, adaptable, and collaborative team player, comfortable in a small-team environment partnering across sales, partners, and global stakeholders.
- Proficiency with CRM and event marketing tools (e.g., Salesforce, automation platforms, registration/virtual event systems).
- Experience in EdTech would be great
Benefits
- The best tools to get the job done! When you join Veracross, you get a Macbook Pro, a 32-inch monitor, and an adjustable desk and Herman Miller chair for the office. There's also an allowance for your setup at home to ensure you're comfortable working there.
- Growth opportunities! Veracross is growing fast, allowing you to own your role and grow with us! Operating within a global team, there are opportunities for professional development allowing your skills to grow as the business grows.
- Work/life balance Management encourages taking hour-long lunches and finishing on time and understands that you have a life outside of work. You can take the day off for your birthday and get a $100-a-year allowance for well-being. Massage, anyone?
- Parental leave policy As part of Veracross parental leave policy, you’re eligible for paid leave as a primary parent and secondary parent when you welcome a new child into your family. This is available after 12 months in a full-time role.
- Flexibility Veracross offers a flexible working environment, hybrid options (work from home and the office.)
- Make a difference Our work makes a positive contribution to our schools, their students and their families around the world!
- Snacks, drinks & coffee Digistorm’s (Veracross) Gold Coast HQ offers a coffee machine, snack bar and fully stocked drinks fridge to keep energy levels high! Vege chips, kombucha, almond milk, cookies; you name it, they have it.
- Culture The Veracross team is fun, relaxed, and sociable, reflected in the casual dress code and social events. The office has an open floor plan, which allows for cross-team communication and a collaborative environment. Join some staff for lunchtime surfing or hit up nearby food spots for a burger by the beach.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingevent marketingcampaign managementprogram designROI measurementdata analysislocalizationproject managementstrategic planningexecution
Soft skills
problem solvingadaptabilitycollaborationattention to detailorganizational skillsstrategic thinkingteam playercommunicationrelationship buildingcommunity engagement