Field Marketing Manager – APAC

Veracross

Senior Field Marketing Specialist designing and executing marketing programs with a focus on events in APAC for Veracross, a SaaS-based school information system provider.

Posted 5/27/2026full-timeMiami • 🇺🇸 United StatesMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B marketingevent planningcampaign managementprogram designROI measurementdata analysisproject managementlocalizationexecution strategymeasurable performance

Soft Skills

creative problem solvingstrategic thinkingattention to detailadaptabilitycollaborationteam playerorganizational skillsproactivitycommunicationcustomer engagement

Tools & Technologies

CRMSalesforceevent marketing toolsautomation platformsregistration systemsvirtual event systemsdigital marketingemail marketingsocial media marketinganalytics tools

Industry Keywords

SaaSEdTechAPAC marketingevent marketingpipeline creationcommunity engagementpartner programsexecutive roundtablesindustry conferencesroadshows

About the role

Key responsibilities & impact

Design and deliver events: Own the planning and execution of a comprehensive annual events calendar across Asia Pacific, which includes industry conferences, roadshows, executive roundtables, and partner programs (~70% focus) which can be both onsite or remotely.
Integrate campaigns: Ensure all events and field programs are part of a broader marketing approach — supported by digital, email, and social activities that extend reach and engagement.
Shape regional execution: Act as a key contributor to APAC marketing strategy by bringing local knowledge and customer/partner insights into planning.
Partner with Sales & Partners: Align closely with the field to drive pipeline creation, acceleration and revenue contribution.
Engage existing customers: Build programs that strengthen relationships, deepen community engagement, and foster advocacy.
Own budget and ROI: Manage event and program budgets, measure performance, and report on ROI against business outcomes.
Collaborate cross-functionally: Work with content, product marketing, and global teams to share insights on customer needs, competitive dynamics and market trends to ensure localization for APAC.

Requirements

What you’ll need

- **5+ years of B2B enterprise marketing experience** (SaaS/tech preferred), with strong event and campaign expertise.
- Proven ability to **design and deliver integrated programs** that are both hands-on and measurable, with clear ROI across the funnel.
- **Data-driven and creative problem solver**, able to adapt programs for local markets while maintaining brand consistency.
- Strategic thinker with a **hands-on, execution-oriented mindset** able to shift seamlessly from planning to delivery.
- Strong **project management and organisational skills**, capable of juggling multiple priorities with attention to detail.
- **Proactive, adaptable, and collaborative team player**, comfortable in a small-team environment partnering across sales, partners, and global stakeholders.
- Proficiency with **CRM and event marketing tools** (e.g., Salesforce, automation platforms, registration/virtual event systems).
- Experience in **EdTech** would be great

Benefits

Comp & perks

***The best tools to get the job done! ***
When you join Veracross, you get a Macbook Pro, a 32-inch monitor, and an adjustable desk and chair for the office. There's also an allowance for your setup at home to ensure you're comfortable working there.
***Growth opportunities! ***
Veracross is growing fast, allowing you to own your role and grow with us! Operating within a global team, there are opportunities for professional development allowing your skills to grow as the business grows.
***Work/life balance ***
Management encourages taking hour-long lunches and finishing on time and understands that you have a life outside of work. You can take the day off for your birthday and get a $100-a-year allowance for well-being. Massage, anyone?
***Parental leave policy ***
As part of Veracross parental leave policy, you’re eligible for paid leave as a primary parent and secondary parent when you welcome a new child into your family. This is available after 12 months in a full-time role.
***Flexibility ***
Veracross offers a flexible working environment, hybrid options (work from home and the office.)
***Make a difference ***
Our work makes a positive contribution to our schools, their students and their families around the world!
***Snacks, drinks & coffee ***
Digistorm’s (Veracross) Gold Coast HQ offers a coffee machine, snack bar and fully stocked drinks fridge to keep energy levels high! Vege chips, kombucha, almond milk, cookies; you name it, they have it.
***Culture ***
The Veracross team is fun, relaxed, and sociable, reflected in the casual dress code and social events. The office has an open floor plan, which allows for cross-team communication and a collaborative environment. Join some staff for lunchtime surfing or hit up nearby food spots for a burger by the beach.