Copywriter

Veracity Insurance Solutions, LLC

Copywriter producing SEO-friendly content for Veracity Insurance's various channels. Collaborating across teams to drive engagement and optimize for audience action.

Posted 7/25/2026full-timeRemote • Utah • 🇺🇸 United StatesMid-LevelSenior💰 $55,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong copywriting and editing skills with a focus on SEO and content marketing best practices. Proficient in leveraging AI tools for content creation and optimization while maintaining brand voice and quality standards.

Highest-signal resume keywords

SEO CopywritingContent MarketingAI Tools IntegrationWriting and Editing SkillsData Analysis Using GA4

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingSEOContent DevelopmentEditingProofreadingContent OptimizationTyping Speed 50 WPMContent/Marketing FunnelsResearch SkillsAudience Understanding

Soft Skills

CollaborationTime ManagementAdaptabilityAttention to DetailProactivity

Tools & Technologies

WordPressGA4Search ConsoleSemrushAhrefsMS OfficeGoogle WorkspaceMonday

Certifications & Qualifications

Bachelor’s DegreeInsurance Licensing

Industry Keywords

Content StrategyBrand VoiceEditorial StandardsCustomer PersonasBacklinking

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Demonstrates our core values – Humble, Hungry, Smart, and Proactive – in the course of day-to-day work
Research, develop, and write copy for various forms of content, including web pages, blog articles, email, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, calls to action (CTAs), and so on
Attend and participate in meetings around content strategy, brainstorming, optimization, and more
Attend and participate in annual Marketing Department offsite and bi-monthly team builders
Manage multiple priorities and deadlines to ensure content requests are fulfilled in a timely manner
Collaborate with product marketing managers, creatives, SEO, designers, and other teammates to conceptualize, create, and publish compelling copy that drives our audience to act
Build a strong understanding of effective SEO and AEO content marketing best practices
Leverage AI tools to support content research, drafting, ideation, and workflow efficiency – while maintaining brand voice, editorial standards, and content quality
Edit and proof copy to ensure it is error-free and aligns with the brand voice, point of view, and style of various insurance products
Adapt writing style to various audiences and build a strong understanding of specific target audiences and customer personas
Complete required insurance product training (including insurance licensing and internal training) and stay up to date on our product offerings
Incorporate feedback and edits into content
Effectively optimize content for search, conversions, and user navigation
Request creative assets (e.g., imagery, original graphics, infographics, downloadables, etc.)
Accurately input, format, and publish blog posts in WordPress
Participate in peer editing and Content Team initiatives, including special projects or “all hands” content needs
Conduct research internally and with customers as needed
Perform research and collect and analyze data using GA4, Search Console, Semrush, Ahrefs, and other tools
Develop content for other sites (e.g., guest posts) and partners
Use office software (MS Office, Google Workspace, Monday, etc.) effectively and efficiently to collaborate on and manage and create content
When assigned, conduct outreach to third parties to gain interest in backlinking to articles and other content
Required to perform other duties as requested, directed, or assigned

Requirements

What you’ll need

Bachelor’s degree or equivalent experience
3-4 years’ experience copywriting (SEO copywriting or content marketing experience strongly preferred)
Demonstrated ability to incorporate AI tools into a writing or content workflow, with a strong editorial eye to ensure outputs meet brand, quality, and accuracy standards
Strong portfolio of writing samples and completed projects that demonstrate good SEO and sounds human
History of working in a collaborative team
Excellent writing, editing, and proofreading skills for accuracy, spelling, grammar, style, language, structure, flow, and voice
Ability to accurately type 50 wpm or more
Ability to work independently and collaboratively in a fast-paced environment
Knowledge and experience with content/marketing funnels
A mind for metrics and a desire to track success.

Benefits

Comp & perks

Health, dental, and vision plans
Amazing work-life balance with 4 weeks of Paid Time Off
10 Paid Company Holidays with 2 floating holidays
401K Programs with employer match
Personal assistance programs for support in a healthy personal and work life