Director of Acquisition
Ventures Lab
full-time
Posted on:
Location Type: Hybrid
Location: Valletta • 🇲🇹 Malta
Visit company websiteJob Level
Lead
About the role
- Develop and implement a global acquisition marketing strategy aligned with the company’s goals and vision.
- Lead, mentor, and manage the marketing team, including the Paid Acquisition, Content, SEO and Affiliate Management specialists.
- Collaborate with senior leadership to align marketing initiatives with business objectives.
- Collaborate with country managers to tailor global marketing strategies to align with local market dynamics, cultural preferences, and customer behaviors.
- Ensure that marketing campaigns resonate with regional audiences while adhering to the company’s brand guidelines.
- Provide guidance, mentorship, and support to country managers, enabling them to execute strategies effectively.
- Oversee the affiliate program's performance, ensuring growth, partner engagement, and ROI optimization.
- Lead SEO initiatives to improve organic search performance, traffic, and conversions.
- Set clear KPIs for all marketing initiatives, monitoring performance across all channels.
- Present regular reports on marketing performance, insights, and recommendations.
- Optimize budgets to ensure maximum ROI for all marketing investments.
Requirements
- Proven track record in senior marketing leadership roles focusing on multi-regional marketing management, +5 years experience within B2C environment
- Minimum 5 years experience in the iGaming industry (B2C focus is a must)
- Experience in digital growth marketing with a comprehensive understanding of Digital Advertising (Paid Search, Paid Social, Display, Affiliates, SEO/ASO)
- Exceptional leadership and team management skills with experience managing diverse, global teams
- Proficient in data analysis and metrics-driven decision-making
- Excellent communication and negotiation skills, with the ability to influence stakeholders at all levels
- Bachelor's degree in Marketing, Business, or related field
Benefits
- Supplementary health insurance coverage
- Opportunity to make a real impact in a developing organization
- Employment contract in Malta with the option to work fully remotely from Malta
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital growth marketingdigital advertisingpaid searchpaid socialdisplay advertisingaffiliatesSEOASOdata analysisKPI setting
Soft skills
leadershipteam managementcommunicationnegotiationmentorshipcollaborationinfluencingorganizational skillsstrategic thinkingperformance monitoring
Certifications
Bachelor's degree in MarketingBachelor's degree in Business