Ventures Lab

Director of Acquisition

Ventures Lab

full-time

Posted on:

Location Type: Hybrid

Location: St. Julian's • 🇲🇹 Malta

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Job Level

Lead

About the role

  • Develop and implement a global acquisition marketing strategy aligned with the company’s goals and vision
  • Lead, mentor, and manage the marketing team, including the Paid Acquisition, Content, SEO and Affiliate Management specialists
  • Collaborate with senior leadership to align marketing initiatives with business objectives
  • Collaborate with country managers to tailor global marketing strategies to align with local market dynamics, cultural preferences, and customer behaviors
  • Ensure that marketing campaigns resonate with regional audiences while adhering to the company’s brand guidelines
  • Provide guidance, mentorship, and support to country managers, enabling them to execute strategies effectively
  • Develop strategies to build brand presence and customer base in emerging markets
  • Oversee the affiliate program's performance, ensuring growth, partner engagement, and ROI optimization
  • Implement strategies to increase quality of all key acquisition partners
  • Ensure compliance with industry standards and regulations within the affiliate marketing framework
  • Lead SEO initiatives to improve organic search performance, traffic, and conversions
  • Work closely with content, web development, and analytics teams to ensure SEO best practices are integrated
  • Stay updated on industry trends and algorithm changes, adjusting strategies as needed
  • Set clear KPIs for all marketing initiatives, monitoring performance across all channels
  • Drive and ensure that all direct reports set KPIs for their individual members of their team and actively participate in performance measurement
  • Present regular reports on marketing performance, insights, and recommendations
  • Optimize budgets to ensure maximum ROI for all marketing investments

Requirements

  • Proven track record in senior marketing leadership roles focusing on multi-regional marketing management, +5 years experience within B2C environment
  • Minimum 5 years experience in the iGaming industry (B2C focus is a must)
  • Experience in digital growth marketing with a comprehensive understanding of Digital Advertising (Paid Search, Paid Social, Display, Affiliates, SEO/ASO)
  • Exceptional leadership and team management skills with experience managing diverse, global teams
  • Proficient in data analysis and metrics-driven decision-making
  • Excellent communication and negotiation skills, with the ability to influence stakeholders at all levels
  • Bachelor's degree in Marketing, Business, or related field
Benefits
  • Competitive salary synonymous with skills and experience
  • Opportunity to make a real impact in a developing organization
  • Employment contract in Malta with the option to work fully remotely from Malta
  • Supplementary health insurance coverage

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital growth marketingdigital advertisingpaid searchpaid socialdisplay advertisingaffiliatesSEOASOdata analysismetrics-driven decision-making
Soft skills
leadershipteam managementcommunicationnegotiationinfluencing stakeholdersmentorshipcollaborationperformance measurementstrategic thinkingadaptability
Certifications
Bachelor's degree in MarketingBachelor's degree in Business