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Ventrata

Head of Marketing

Ventrata

Head of Marketing growing Ventrata, an enterprise ticketing SaaS platform for attractions and tour operators. Building product marketing, demand generation, customer advocacy, and measurable global pipeline.

Posted 8/4/2026full-timeRemote • CzechiaLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading B2B SaaS marketing teams, with a focus on demand generation, integrated marketing campaigns, and strategic product positioning. Proficient in utilizing marketing technology, including HubSpot, to drive measurable business impact and enhance marketing performance.

Highest-signal resume keywords
B2B SaaS Marketing LeadershipDemand Generation StrategyDigital Marketing ExpertiseHubSpot ProficiencyPeople Leadership and Team Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Demand GenerationIntegrated Marketing CampaignsDigital MarketingContent CreationProduct PositioningTechnical WritingMarketing Performance ReportingAttribution AnalysisSEOGEO
Soft Skills
Excellent CommunicationStorytellingProactive ApproachResults-Driven MindsetCuriosity for AI
Tools & Technologies
HubSpotCRMMarketing Automation PlatformMarketing Technology Stack
Industry Keywords
Travel TechnologyEnterprise SoftwareHigh-Value Sales CyclesCustomer AdvocacyMarket Positioning

About the role

Key responsibilities & impact
  • Own Ventrata's global marketing strategy, positioning, brand, and roadmap, aligning initiatives with commercial growth objectives
  • Build and scale a demand generation engine driving qualified pipeline, customer acquisition, and measurable revenue growth
  • Lead cross-functional go-to-market initiatives for new products, partnerships, market expansion, and strategic launches
  • Build Product Marketing and Customer Marketing capabilities, including positioning, product communications, sales enablement, customer advocacy, and customer-facing content
  • Strengthen market positioning through competitive intelligence, customer insights, thought leadership, and consistent messaging
  • Lead and develop the marketing team, setting priorities, KPIs, and a culture of ownership, experimentation, continuous improvement, and AI adoption
  • Own marketing operations, including HubSpot, reporting, attribution, budget management, agencies, suppliers, and the marketing technology stack
  • Use KPIs, attribution, data, and experimentation to improve marketing performance and commercial impact

Requirements

What you’ll need
  • Proven experience leading a B2B SaaS marketing team, ideally in enterprise software with high-value, complex sales cycles
  • Strong track record developing and executing demand generation and integrated marketing campaigns
  • Hands-on expertise in digital marketing, content, brand, and inbound marketing (SEO/GEO)
  • Experience partnering with Product, Sales, and Customer Success to drive commercial outcomes
  • Strong commercial mindset focused on measurable business impact
  • Excellent communication, storytelling, and content creation skills
  • Experience with HubSpot or a comparable CRM and marketing automation platform
  • Experience with marketing performance reporting
  • Ability to balance strategic leadership with hands-on execution, including product positioning and technical writing
  • Proven people leadership, coaching, and team development skills
  • Proactive, results-driven approach and curiosity for AI and marketing automation
  • C1 English is essential
  • Experience in travel technology is an advantage
  • Additional European languages—French, Spanish, German, Italian, or Portuguese—are a plus

Benefits

Comp & perks
  • Informal working hours
  • Unlimited paid holiday days
  • Start-up working environment
  • WFH or work remotely
  • Team buildings and company remote office
  • Access to offices in Brno and Lisbon
  • Young and passionate team
  • Refreshments and delicious coffee in the office area
  • Hardware/ remote setup package
  • Competitive salary and regular salary revaluation
  • Bonuses based on company performance